FanDuel is set to launch FanDuel TV and an over-the-top platform in September, the company formally announced Thursday.
Legal Sports Report reported the rebranding of Flutter’s TVG horse racing channel to a channel focused on sports betting more than a month ago.
FanDuel Chief Commercial Officer Mike Raffensperger said this is the first network designed to be “watched by viewers with their phone in hand:”
“We intend for FanDuel TV to sit at the intersection of live sports and interactive content and believe Kay is the best example of an on-air talent who can bring fans closer to the narratives of the games they care about most. Our goal is to provide fans compelling programming to watch and wager on in tandem with our mobile app.”
Details of FanDuel TV
The announcement confirmed most of the content LSR originally reported. Kay Adams will be a centerpiece for the new venture, hosting a live show at 11 am Eastern five days a week.
Also involved is Pat McAfee and his PMI Network, which will create new content weekly for the network. Content from Bill Simmons‘ The Ringer Network will run on the new channel, too.
Horse racing content will not disappear entirely. Live coverage from tracks around the US and insight from industry professionals will still air regularly.
Free to anyone with a FanDuel account
While FanDuel TV will replace TVG from cable providers, FanDuel+ might be the go-to option for many.
The app will be available on Amazon Fire, Apple TV, Roku and other OTT platforms and will be free to anyone with a FanDuel sports betting, casino, horse racing or daily fantasy sports account.
International basketball will be a focus
The network will offer more live sports than any network in America, Reffensperger said. Much of that will come from international basketball through an agreement with Sportradar.
The network will air more than 3,000 hours of international basketball. That includes Australia‘s National Basketball League, the Chinese Basketball League and others from France and Germany.