BetMGM is putting roots down in Texas even before sports betting is legal in the state.
The operator this week announced a deal to become the exclusive sports betting partner of the Houston Astros.
What does TX sports betting deal include?
Under the agreement, BetMGM Sportsbook signage will feature prominently around Minute Maid Park. That includes a permanent outfield wall sign and rotational promotional messaging behind home plate.
In addition, BetMGM will offer VIP experiences to customers like throwing out the first pitch or taking pre-game batting practice.
BetMGM and the Astros also will team up to offer promotions for customers in nearby Louisiana sports betting.
BetMGM has big plans down South
CEO Adam Greenblatt discussed the BetMGM partnership:
“The Houston Astros are a monumental addition to our portfolio of strategic partnerships with professional sports teams across the U.S.”
“The organization’s passionate fan base will be key to the growth of BetMGM throughout the South as we look for new ways to engage fans with unique experiences that go beyond the game.”
Start the clock for Texas sports betting?
Greenblatt said this week that the deal would include market access for TX sports betting.
Other deals between sportsbooks and pro teams include a licensing agreement should TX legalize sports betting.
The pro teams would have been license holders under previous TX sports betting legislation. Those teams will likely be key in getting a law passed in 2023.
Texas teams behind sports betting push
The Sports Betting Alliance, which represents teams like the Dallas Cowboys, Dallas Mavericks and Texas Rangers, said in February there was momentum for sports betting legalization next year.
“We are going to use this interim to have these conversations with lawmakers,” a spokesperson said. “We believe that the voting threshold is there to pass this law in 2023.”
Big backers
Similarly, Austin FC president Andy Loughnane told a conference in March that the Cowboys were strongly behind the TX sports betting push.
“They want to be on a level playing field with other NFL teams,” Loughane said.
Texas would instantly become one of the largest US sports betting markets, with 30 million residents and 11 major-league sports teams.
Bet-o on it?
Beto O’Rourke, the Democratic nominee for TX governor, indicated he would back legal sports betting if elected. He told reporters last month:
“If we were to make legal casino gambling and sports betting in the State of Texas we would be able to bring in billions of dollars.”
