BetMGM Sees Michigan Sports Betting Surge In March

Written By Pat Evans on April 20, 2022
Michigan sports betting

Michigan sports betting saw a bump in action during March with the state’s two major colleges in the NCAA Tournament.

Michigan sportsbooks took nearly $478 million in March bets, according to a Michigan Gaming Control Board report released Monday. That is a 12.8% increase from February’s $424 million. It was also a 24.6% increase compared to the $383.7 million bet in March 2021.

March was the fifth-highest handle in Michigan since its online market launched in January 2021. The record handle was set in January 2022 with $532.7 million in wagers.

Michigan sports betting revenue grows

MI sportsbooks held 6.8% to generate $32.4 million in gross sports betting revenue. That figure is up 50% compared to the $21.6 million generated in February.

With operators doling out $15.9 million in promos, adjusted revenue was $16.6 million.

The state collected $878,225 in taxes.

FanDuel controls MI sports betting market

Michigan’s 14 sportsbooks took $451.6 million in online bets, or more than 94% of the overall handle. FanDuel Sportsbook paced the market with $140.1 million in online handle.

BetMGM Sportsbook surpassed DraftKings Sportsbook to become the No. 2 sportsbook in terms of handle in the state, taking $108 million in bets compared to the $102.9 million DraftKings handled. In February, BetMGM trailed DraftKings in online handle, $86.7 million to $94.7 million.

Of the commercial retail sportsbooks in Detroit, Greektown Casino’s Barstool Sportsbook was tops with $15.7 million in wagers. MGM Grand Detroit‘s BetMGM Sportsbook handled $5.7 million, while MotorCity Casino‘s FanDuel Sportsbook took just under $5 million in bets.

OperatorOnline HandleOnline RevenueHoldMarket Share
FanDuel$140.1 million$13.2 million9.4%31.0%
BetMGM$108.1 million$9.3 million8.6%23.9%
DraftKings$102.9 million$3.3 million3.2%22.8%
Caesars$38.8 million$2.0 million5.2%8.6%
Barstool$29.6 million$418,8701.4%6.6%
PointsBet$11.6 million$979,5188.4%2.6%
BetRivers$7.2 million$351,8134.9%1.6%
FoxBet$3.5 million$251,6367.2%<1%
Wynn$2.5 million$94,3123.8%<1%
FireKeepers$2.5 million(-$12,906)--<1%
Parx Interactive$1.4 million$138,7769.9%<1%
Golden Nugget$1.3 million$311,73123.9%<1%
TwinSpires$996,002$26,6852.7%<1%
Pala Interactive$889,808$31,8023.6%<1%

Michigan colleges make short runs

Both Michigan and Michigan State appeared in March Madness, which likely helped boost the monthly handle. Before February’s dip, Michigan sports bettors hit handle records in five-straight months.

Duke bounced the Spartans in the second round, while the Wolverines made it to the second weekend before losing to Villanova.

Michigan gaming news

In March, the ECHL’s Kalamazoo K-Wings partnered with FireKeepers Casino Hotel. Days later, the USL Championship’s Detroit City FC announced a deal with Golden Nugget Sportsbook.

Michigan will have another sportsbook added to the April report. Soaring Eagle Casino opened a retail sportsbook in early April with its online platform, Eagle Casino & Sports, launching April 14.

Earlier this month, Michigan was accepted into the Multi-State Internet Gaming Agreement. That means Michigan poker players will be able to play against others in Delaware, Nevada, New Jersey and Pennsylvania.

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Pat Evans

Pat Evans is a Grand Rapids, Michigan-based reporter covering sports business. Evans previously worked at Front Office Sports and the Grand Rapids Business Journal. He has authored two books: Grand Rapids Beer and Nevada Beer.

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