Caesars Sportsbook announced Wednesday a multi-year deal to become an official NY sports betting partner of the New York Mets.
The deal includes a 13,000-square-foot upscale “sportsbook lounge” that will open this season. The lounge will not include retail NY sports betting on-site but will be a space for fans to enjoy the Caesars Sportsbook app, according to the release.
The agreement includes TV-visible, in-game signage and content across Mets’ broadcast and digital properties.
Caesars still second in mobile NY sports betting
Caesars came out swinging in New York with the largest bonus offer, which shot it to the top of the market-share charts early on.
Through 12 weeks, FanDuel is the definitive leader with Caesars still hanging on to second:
Will Mets deal help Caesars share?
Caesars’ control of the second overall spot has been slowly slipping for eight weeks. DraftKings, which is third overall, topped Caesars in handle over each of those weeks.
Caesars also ended nearly all of its traditional marketing aside from a few ads to coincide with March Madness betting. No more J.B. Smoove or the Manning family in New Yorkers’ faces while FanDuel and DraftKings continue to market appears to be a net negative for the brand right now.
Whether the Mets’ partnership helps Caesars stave off DraftKings in market share will be closely watched.
MLB key for NY sports betting
By now, most know the story: the launch of mobile NY sports betting set multiple records and will likely only be matched or topped when California, Florida or Texas go live.
That launch came at a pretty ideal time in January, though. Thanks to the expanded regular season, there was still Week 18 plus the NFL playoffs. Those NFL betting opportunities helped most US sports betting jurisdictions hit new handle records.
The combination of promo dollars drying up and the end of the NFL season led to lower betting totals in February and March. With the NBA and NHL playoffs right around the corner, betting on baseball is about to face center-stage attention from the sports betting world.
That makes the next few months key to understanding just what the mobile NY sports betting market looks like outside of a booming football season.