Kambi Secures Ontario Sports Betting Supplier License

Written By Pat Evans on March 21, 2022 - Last Updated on March 23, 2022
Ontario sports betting

A key sportsbook supplier is ready for the commercial Ontario sports betting launch.

Kambi announced Monday the company received its supplier license from the Alcohol and Gaming Commission of Ontario. With the AGCO approval, the sportsbook technology supplier will be ready to support its partners ahead of the April 4 commercial Ontario sportsbook launch.

“I am delighted that Kambi has become one of the first sportsbook providers to obtain registration from the AGCO,” Kambi co-founder and CEO Kristian Nylén said in the release. “This landmark achievement is a testament to Kambi’s expertise and exemplary track record in compliance, and we are excited to be in a position to deliver our market-leading sportsbook technology to our partners’ customers in Ontario from day one.”

Kambi partners line up for Ontario sports betting

Kambi joined the Canadian Gaming Association last year before lawmakers altered the Canadian Criminal Code to allow provinces the ability to regulate single-event sports betting.

Last month, Kambi announced a partnership with NorthStar Gaming, which plans to enter the Ontario market with NorthStar Bets.

Kambi also has several other partners gearing up to launch early in the commercial Ontario market. Kambi partners with approval from the AGCO include:

  • Kindred Group
  • LeoVegas
  • Rush Street Interactive

More operators ready for Ontario launch

The AGCO has steadily rolled out operator approvals ahead of the April 4 launch. There are 14 licensed online gaming operators, according to the AGCO website.

PointsBet and theScore were among the first sportsbooks to announce their AGCO status. The AGCO added FanDuel Sportsbook to the group last week.

Bet365 also joined the growing list last week and shows its intention to make the switch from the gray market.

Suppliers ready too

Kambi is not the only supplier to receive a license from the AGCO. As of Monday, there were eight licensed suppliers, including:

  • ASF LTD
  • International Betting Integrity Association
  • Norvantes Limited
  • Pala Interactive
  • SDSV Limited
  • Sportradar
  • U.S. Integrity 

Race for Ontario sports betting

Sportsbooks are hoping to secure a significant share of the market in Ontario, which has approximately 15 million residents and a vibrant professional sports industry.

Canada sports betting launched in August 2021 through provincial lotteries, including Ontario Lottery and Gaming’s ProLine+. Both the NFL and NHL lined up partnership deals with the OLG sportsbook this year.

Ontario was the first province where regulators announced the intention to open the market to commercial operators.

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Pat Evans

Pat Evans is a Grand Rapids, Michigan-based reporter covering sports business. Evans previously worked at Front Office Sports and the Grand Rapids Business Journal. He has authored two books: Grand Rapids Beer and Nevada Beer.

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