Caesars relaunched its sportsbook app in Illinois following the state’s recent switch to remote registration
The Caesars Sportsbook app was already live in IL, but relaunched Wednesday on Caesars’ own Liberty technology.
“Customers will immediately recognize this as a substantial upgrade over prior versions of Caesars Sportsbook,” the company said in a press release.
More reach, more Caesars
The move comes after Illinois sports betting permanently switched to remote registration over the weekend.
“We’re pleased to launch our best mobile sports wagering product and to reach more sports fans in Illinois,” said Chris Holdren, Co-President of Caesars Digital.
“This is an important step for us as we continue to expand our offering of best-in-class rewards for sports fans across the state.”
Why sign up for new Caesars Sportsbook?
Caesars is offering a first bet insurance of up to $1,100 for new customers. Users can also build up Rewards point which can be redeemed at Caesars properties across the country, including the Las Vegas Strip.
The company also said it was “working to expand its footprint in the Prairie State through important local partnerships to be announced in the near future.”
That could portend a Caesars retail sportsbook in Chicago at some point.
Caesars Sportsbook is currently live in 22 states and jurisdictions—16 of which are mobile. However, the casino recently pledged to cut back marketing spend in order to limit EBTDA losses from Digital to $1 billion.
Illinois sports betting getting stronger
Seven different companies now operate mobile sports betting in Illinois.
The seven IL sportsbook apps, along with their partner casinos, are:
- Barstool Sportsbook (Hollywood Casino Aurora/Hollywood Casino Joliet)
- BetMGM Sportsbook
- BetRivers Sportsbook (Rivers Des Plaines)
- Caesars Sportsbook (Grand Victoria Casino Elgin/Harrah’s Joliet/Harrah’s Metropolis)
- DraftKings Sportsbook (DraftKings at Casino Queen)
- FanDuel Sportsbook (Par-a-Dice Casino)
- PointsBet Sportsbook (Hawthorne Race Course)
BetMGM is the latest operator to join the market after launching over the weekend. IL was already one of the largest sports betting markets in the US, despite the previous restrictions on signups.