Resorts WorldBET is live after nearly a two-month wait, which means there are now eight mobile NY sports betting options in the state.
The sportsbook platform is powered by PointsBet, which was the sixth operator to launch in late January.
Resorts WorldBET’s parent company, Genting, is a massive company listed in Malaysia with billions on its balance sheet – but that likely does not matter in this case. According to the press release, the brand seems happy being a smaller player in the massive online New York sports betting market.
The launch leaves just Bally Bet on the sidelines as it prepares the Bally Bet 2.0 sportsbook.
Latest NY sports betting operator focusing on locals
It looks like Resorts WorldBET is launching as more of an amenity for current customers and a way to acquire new customers for the Resorts World retail properties throughout the state.
“For us, it’s all about providing a complete world class gaming experience and delivering the latest technology to our guests and loyal customers,” said Darlene Monzo, Chief Marketing Officer, Genting America’s East.
As part of the launch Resorts World New York City – a racino with VLTs in Queens – invested nearly $1 million into TVs across the property to show games.
The company is also using the launch as a way to drive in-person casino visits. Any member of Genting Rewards that makes a minimum $25 deposit can pick up free gifts from March 12 through April 4.
Just in time for March Madness
The launch is timely considering it is less than two weeks until March Madness betting officially starts.
This is a big customer acquisition period in any state, especially one that launched under two months ago. Whether Resorts WorldBET picks up traction will be interesting to see. It is offering a risk-free bet like others, though it is lower than the state’s leading operators.
“Our customers are voting with their feet. They may take other competitors’ free money but they come back to the FanDuel app,” Flutter CEO Peter Jackson said.
The next check on whether FanDuel remains above DraftKings and Caesars Sportsbook comes Friday. Through 20 days in February, FanDuel had 36.9% handle share compared to 25.6% for DraftKings and 21.8% for Caesars.