Caesars Sportsbook is joining the big time, forking over the money for a 30-second Super Bowl commercial.
Didn’t get to see the whole thing during the Big Game? Below is the commercial, with JB Smoove as Caesar, Halle Berry as Cleopatra, and the Manning family: Archie, Peyton, Eli and Cooper.
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Caesars is trying to establish itself as a major player in the burgeoning US sports betting industry. Until recently, sports betting had been an afterthought for the US casino company. But now it is spending to keep up with the likes of FanDuel, DraftKings and BetMGM.