With mobile NY sports betting launching this weekend, the Buffalo Bills announced a new partner.
The team announced FanDuel Sportsbook as an official sports betting partner Thursday, shortly after news came that mobile sports betting in New York is set to launch at 9 a.m. Saturday. The deal is multi-year, according to a statement.
“FanDuel has built a strong reputation as a premier sports betting destination for sports fans,” Dan Misko, Pegula Sports & Entertainment SVP of business development, said in the release. “The ways they reach people through engaging and entertaining content is innovative and aligns with how we think about connecting with our fans.
“We’re very excited for all this partnership will offer our valued fans throughout the state of New York as part of their gameday experience and look forward to working with FanDuel for many years to come.”
FanDuel dives deep in Buffalo
The Bills joined FanDuel as part of the company’s application for NY sports betting last summer. FanDuel receives a wide range of standard partnership benefits, including use of the Bills logos and in-game signage and activation.
Additionally, the sportsbook will become the presenting sponsor of the Bills-themed podcast, Bills by the Numbers. The deal could also lead to additional relationships within the Pegula Sports & Entertainment family, which also includes the NHL’s Buffalo Sabres.
“The Bills take pride in being a culture that is built on genuine connection with their fans, and we are absurdly fan-focused at FanDuel, making this a natural collaboration,” FanDuel CMO Mike Raffensperger said.
New York sports betting launch Saturday
New York regulators approved four of the nine online operators licensed in New York for launch Saturday, including FanDuel. The launch allows at least those four sportsbooks to benefit from NFL betting for the whole playoff schedule.
The other sportsbooks prepared for launch are:
- Caesars Sportsbook
- DraftKings Sportsbook
The other five sportsbooks waiting for approval are:
- Resorts World
- Bally Bet