Michigan Sports Betting Hits New Heights In November

Written By Pat Evans on December 21, 2021
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Michigan sports betting clocked in a new record in November.

Michiganders bet $500.5 million at MI sportsbooks in November, according to a state report released Thursday. That was up from October’s $497.6 million, the previous record handle.

Online sports betting in Michigan reached $473.8 million during the month, or 94.7% of the handle.

Michigan sports betting revenue hits record

Michigan sportsbooks generated nearly $58.8 million in gross sports betting revenue, good for a 11.7% hold. That breaks the March 2021 record of $35.2 million in gross revenue.

Sportsbooks can deduct promotional spending from their gross revenue. Operators dished out nearly $20 million in promos.

The state collected $1.8 million in taxes.

Race for top Michigan sportsbook heats up

DraftKings Sportsbook overtook the top spot in Michigan, with $126.3 million in online handle. That makes up 26.7% of the overall online handle.

FanDuel Sportsbook dropped from the top spot in October, clocking $115.2 million, or 24.3% of the online handle. In October, FanDuel held a 26.8% share of the online market.

BetMGM Sportsbook is a solid No. 3 in the sports betting market, with $100.8 million, or 21.3% of the online handle. Barstool Sportsbook is a distant fourth with $41.3 million in online handle.

Retail sportsbooks down

Retail sports betting at casinos in Detroit was down 22% compared to October.

BetMGM Sportsbook at MGM Grand Detroit led the three Detroit casinos with $9.6 million in handle.

FanDuel Sportsbook at MotorCity Casino recorded $8.8 million in retail bets, while Barstool’s book at Greektown reached $8.3 million in bets.

Online OperatorOverall HandleOnline HandleRevenueHoldMarket SharePromos
DraftKings$126.3 million$126.3 million$13.1 million10.4%26.7%$4.4 million
FanDuel$124.1 million$115.2 million$20.1 million16.2%24.3%$5.1 million
BetMGM$110.4 million$100.8 million$13.7 million12.4%21.3%$4.2 million
Barstool$49.6 million$41.3 million$4.8 million9.7%8.7%$492,802
Caesars$37.8 million$37.8 million$3.5 million9.3%8.0%$2.6 million
PointsBet$27.1 million$27.1 million$1.6 million5.9%5.7%$1.9 million
WynnBet$5.9 million$5.9 million$393,8286.7%1.2%$108,954
Fox Bet$5.9 million$5.9 million$514,4188.7%1.2%$137,306
BetRivers$5.5 million$5.5 million$529,4429.6%1.2%$293,166
TwinSpires$2.3 million$2.3 million$155,2826.8%<1%$136,010
Parx$1.8 million$1.8 million$105,0305.8%<1%$200,709
FireKeepers$1.5 million$1.5 million$46,8633.1%<1%$111,708
Golden Nugget$1.4 million$1.4 million$106,8247.6%<1%$39,140
Four Winds$859,294$859,294$38,6964.5%<1%$281,304

November proving big for MI sports betting

Established US sports betting markets are turning in big Novembers. While October boasted a fifth football weekend, multiple states, including Iowa and Indiana, have also recorded all-time handles in November.

In Michigan, the race for the Big Ten football championship likely helped boost the total as both the University of Michigan and Michigan State University were in the hunt. In the end, Michigan won out, including a massive victory against Ohio State University.

Along with normal NFL betting, both Michigan and Michigan State will play in marquee games at the end of December. That includes Michigan’s appearance in the College Football Playoff.

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Pat Evans

Pat Evans is a Grand Rapids, Michigan-based reporter covering sports business. Evans previously worked at Front Office Sports and the Grand Rapids Business Journal. He has authored two books: Grand Rapids Beer and Nevada Beer.

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