Why IGT Plans To Spin Out Its Sports Betting Business

Written By Brad Allen on November 16, 2021

IGT is spinning out its online gambling business and could list part of it next year.

The technology provider revealed the plan at an investor day Tuesday in a bid to maximize value from its Digital & Betting business unit. 

IGT plan for online gambling

IGT will establish that division as a separate legal and operating entity over the next 12 months. From there, it will decide whether to list it.

IGT said the new structure would help it attack the “high growth” online gambling industry.

That structure includes:

  • A dedicated management team. IGT recently hired Joe Asher as President of Sports Betting and former bet365 exec Gil Rotem as President of iGaming.
  • A proper incentive plan for that management
  • A “more nimble” organizational structure
  • More cash and the ability to pursue M&A opportunities

What is in IGT Digital & Betting?

The IGT brand might not be well-known by bettors and casino-goers, but its products are.

Its PlaySports technology is behind about 50 US sports betting operations, both retail and online.  Current customers include US market leader FanDuel Sportsbook. IGT also provides online casino content.

In Q3 2021, the Digital & Betting business grew 37% year-on-year to $43 million. Adjusted EBITDA was up 66% to $15 million

The unit is on track for $160 million in revenue this year.

Will IGT take its digital business public?

Of course, there is no guarantee the listing will go ahead.

IGT said it would evaluate that decision next year. It will also retain a majority stake in the business regardless.

A lot could depend on the wider market and its appetite for US sports betting companies.

Buy the dip?

US sports betting stocks are struggling with DraftKings and Penn down more than 40% from their highs.

Similarly, Wynn just cancelled its plans to list part of Wynn Interactive. Wynn Interactive is of course a B2C asset, but the US industry has not been kind to B2B companies either.

Operators are keen to control their own technology and even market leaders like Scientific Games have chosen to focus elsewhere.

That said, IGT was quick to point out it had opportunities in retail sports betting and online casino content, not just online sports betting.

The company’s share price was last up around 1% on the New York Stock Exchange following the investor event.

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Brad Allen

Brad has been covering the online gambling industry in Europe and the US for more than four years, most recently as the news editor at EGR Global.

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