Florida sports betting is now live after the Hard Rock Sportsbook app started taking bets Monday.
Florida sports betting launch details
That did not happen, though the Seminole never confirmed whether the two-week delay was for operational or legal reasons.
What to expect from new Hard Rock Sportsbook app
LSR understands via industry sources the product was developed on top of source code purchased from Amelco. Amelco also underpins Fox Bet.
It appears to be mobile-only at present, with the website directing customers to download the app.
Hard Rock Digital (HRD), which will run online gambling for the tribe, teased some product shots on social media.
Hard Rock Digital is run by former Stars Group execs including:
- Rafi Ashkenazi, Executive Managing Director and Executive Chair
- Marlon Goldstein, Executive Managing Director and CEO
- Matt Primeaux, Executive Managing Director and President
Pari-mutuel marketing partners
Last week, Hard Rock announced it signed up five pari-mutels as marketing partners.
Those partners will get 60% of the profits they bring in to the Hard Rock Sportsbook app. The tribe keeps the remaining 40%, as the terms of the compact dictate.
Retail betting is also on the way, though a timeline is unclear.
Legal uncertainty remains for Florida sportsbooks
Under Florida’s gambling compact, Hard Rock and the Seminole Tribe essentially have a monopoly over Florida sports betting.
However, courts have still not decided if it is actually legal. Another pari-mutuel group is challenging that in a Washington DC court.