The soft launch of online CT sports betting appears to be going as well as possible for the Connecticut Lottery and Rush Street Interactive.
The two launched the PlaySugarHouse app Tuesday at noon and saw its maximum of 750 players fill within four hours, Lottery President Greg Smith said.
The Lottery was prepared to reach out to bettors for the soft launch but those 750 signed up organically, he said. So far, about 3,000 bettors signed up since account creation could start last Friday.
First figures for CT sports betting in
The 750 people on the Kambi-powered PlaySugarHouse app bet more than $60,000 over Tuesday and Wednesday. That does not include any free bets, of which Smith said there were a “fair amount.”
The biggest bet was just under $1,800 while the smallest was 10 cents. The average bet was about $45, Smith said. Most accounts have deposited funds and some winners have already processed withdrawals.
“We’re seeing what we consider after two days very normal activity and a good test of the system so far,” Smith said.
Bets came in on all the predictable major sports, as well as some Russian table tennis and esports.
CT lottery retail launches coming in phases
The Lottery is still waiting for the necessary approvals to launch retail betting in Connecticut. Meanwhile, both Mohegan Sun and Foxwoods already opened temporary retail sportsbooks.
The massive effort to open multiple retail locations at once, coupled with supply issues for betting kiosks, means the openings will happen in phases, Smith said.
The first three venues are ready:
- Bobby V’s locations in Stamford and Windsor Locks
- Winners location in New Haven
All are owned by Sportech. Another seven will open by the end of the month, Smith added.
Both Rush Street and the Lottery have their own marketing plans for online and retail with the Lottery prepared for some more targeted marketing in lottery retailers. The marketing outreach that started a few weeks before launch has been successful, Smith said.