Fubo Sportsbook is jumping into professional team partnerships with an NJ sports betting lounge.
On Wednesday, Fubo Sportsbook announced its first partnership with a professional team: the New York Jets. Included in the deal is a New Jersey sports betting lounge at MetLife Stadium, which will launch during the NFL season.
“This partnership with Fubo Sportsbook is another major step for the New York Jets in our journey to prioritize engagement with our fan base, including the enhancement of their overall stadium experience on game day,” Jeff Fernandez, Jets vice president of business development & ventures, said in a release.
Fubo Sportsbook launch plans
The company plans to integrate its sportsbook with its streaming product.
Fubo expects to launch in the fourth quarter this year in at least three states:
Sports betting at MetLife Stadium in NJ
At MetLife Stadium, a 7,000-square-foot lounge is designed to have the “look and feel of a casino-style sportsbook.”
An outdoor patio will allow guests to watch the Jets game, or they can tune into TVs featuring the rest of the NFL slate. The lounge will allow bettors to place wagers on the company’s mobile app.
“The Fubo Sportsbook is designed to meet the increased demand for interactivity by integrating real-time sports streaming with personalized wagering experiences,” Fubo Gaming President Scott Butera said in a release.
BetMGM-Jets ticket deal
BetMGM also has a deal with the Jets.
The sportsbook sponsors the Jets media studio and free-to-play game.
This year, the partners are offering a “Parlay 3-Pack” ticket package. The package includes tickets to three games for $170, and includes $75 in BetMGM credits.
NFL stadium sportsbooks growing in number
Earlier this year, BetMGM announced a sportsbook at State Farm Stadium through its partnership with the Arizona Cardinals. In Wisconsin, the Oneida Nation will open a sportsbook less than four miles from Lambeau Field.
Sportsbooks within stadiums is a growing trend as teams look to further fan engagement. Newly legalized markets including Arizona and Maryland feature in-stadium retail betting areas in their legislation, including the stadiums for the Baltimore Ravens and Washington Football Team.
NFL continues to cozy up to sports betting
The NFL once shunned sports betting, allegedly fearing the potential impact on integrity. As recently as 2017, Commissioner Roger Goodell spoke against sports betting:
“Society in general has a little bit of a change with respect to gambling in general,” Goodell said after NFL owners approved the Raiders’ move to Las Vegas. “We’ve seen that. I think we still strongly oppose legalized sports gambling. The integrity of our game is No. 1. We will not compromise on that.”
Now, the league has seven official partnerships with sportsbooks, and teams continue to align with sports betting companies. The NFL separates the deals into tiers, including a “tri-exclusive” top tier.
This month, the league also announced a sports betting content producer.