Barstool Sportsbook Quietly Launches In New Jersey

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Chris Graythen / Staff

Barstool Sportsbook quietly launched in its seventh, and biggest, state yet – New Jersey.

Penn National Gaming‘s sportsbook is the 19th online sportsbook in the Garden State and launched through Freehold Raceway‘s license. Freehold is jointly owned by Penn National and Greenwood Racing.

The sportsbooks can be accessed by both browser and app, but it’s not for everyone just yet. A pop-up says the sportsbook is only available to the first 500 people during its soft launch. A Penn National spokesperson confirmed the launch.

The launch is right on time to capitalize on the start of the NFL season. The NJ online sports betting launch is the third for Barstool Sportsbook this month, joining Colorado and Virginia.

More Barstool Sportsbook launches before NFL kickoff?

Penn National called out five state launches that should happen before the NFL starts Sept. 9 on its most recent conference call.

New Jersey is the third check on the list. There are still launches pending for sports betting in Arizona and Tennessee.

Arizona is not yet live but is expected to launch Sept. 9. Penn partnered with Phoenix Raceway for access.

Tennessee, on the other hand, may not happen. Three hopeful Tennessee sportsbooks found out their application review was completed at the beginning of the month, but the Tennessee Education Lottery did not approve any new sportsbook operators at its meeting Wednesday.

The TEL, who still regulates sports betting in Tennessee until the end of the year, is not scheduled to meet again until Nov. 16. A special meeting is always a possibility to get those operators live before kickoff.

Is a New York launch coming, too?

Penn’s launch in New Jersey gives it access to the New York City metro area, but it’s hoping for a bit more than that.

Penn National is partnered with fan gear giant Fanatics in one of the six bids to launch online New York sportsbooks. Kambi would serve as the platform provider for both.

The two might have to be ready to share 50% or more of their sports betting revenue to get in, though. The FanDuel Sportsbook-led bid suggests a 50% revenue share, but only wants itself and its three partners live.

The other super bid, which is also led by Kambi with five skins, says nine sportsbooks could exist together at a 51% revenue share.