FanDuel Sportsbook Still Leads All VA Sportsbooks In Market Share

Posted on July 21, 2021 - Last Updated on September 1, 2021
VA sportsbooks
Posted By on July 21, 2021
Last Updated on September 1, 2021

FanDuel Sportsbook remains the favorite of the seven live online VA sportsbooks, but it no longer takes the majority of action.

The Virginia Lottery provided its second sports betting update since sports betting in Virginia launched in mid-January. The top two positions for FanDuel and DraftKings Sportsbook are not exactly surprising considering they were the first two to launch.

FanDuel went live first through its partnership with the Washington Football Team, with DraftKings launching three days later.

The Virginia sports betting landscape has been pretty steady for the last three months despite only six months from launch. The state’s 10th sportsbook license was approved April 21 with Unibet launching a week later.

Three others approved March 15 still await launch:

  • Bally Bet
  • Barstool Sportsbook
  • Golden Nugget

VA sportsbook leadership by handle

FanDuel Sportsbook still leads the state as it did through March, but its control has slipped slightly:

OperatorHandle through JuneMarket Share through JuneMarket share through MarchPromo spending through JunePromo spending share through June
FanDuel Sportsbook$656,905,28749.5%53%$19,587,63443%
DraftKings Sportsbook$337,078,67225.4%24%$10,021,58022%
BetMGM$217,641,34716.4%14%$6,377,36914%
William Hill$94,222,7787.1%8%$7,288,42216%
BetRivers$14,597,8951.1%1%$1,366,5793%
Unibet$3,981,2440.3%N/A$455,5261%
WynnBET$3,981,2440.3%0%$455,5261%
Totals*$1,327,081,387100%100%$45,552,637100%

*Handle and promo spend by operator calculated from operator percentages and total amount provided by the Virginia Lottery, and might not be exact. 

Both DraftKings and BetMGM added to their market share since March. DraftKings picked up 1.5 percentage points while BetMGM gained 2.4 percentage points.

Along with nearly doubling DraftKings’ handle, FanDuel also nearly doubled DraftKings’ promo spend to comfortably take that top spot. Interestingly, it is William Hill in third for promo spend with 16%, with BetMGM sitting in fourth at 14%.

Meanwhile, William Hill has 7.1% of handle share to show for the higher spending.

June handle ticks up

VA sportsbooks took $234.9 million in bets in June, up from $226.9 million in May, according to the totals in Wednesday’s update.

Virginia became the fastest US sports betting market to break the $1 billion threshold in handle during May.

Wednesday’s update did not include any sports betting revenue totals. Virginia should report official numbers for June around August 1.

No new VA sportsbooks yet

There are five more sports betting licenses that could be handed out in Virginia, but none were announced at Wednesday’s meeting.

The Virginia Lottery said there were 18 applicants for those up to five final licenses.

Those were approved through clean-up legislation this year to fix misunderstandings in last year’s implementation bill.

Matthew Waters Avatar
Written by
Matthew Waters

Matthew Waters is a reporter covering legal sports betting and the gambling industry. Previous stops include Fantini Research and various freelance jobs covering professional and amateur sports in Delaware and the Philadelphia area.

View all posts by Matthew Waters
Privacy Policy