William Hill Makes It A Fiver With Launch In TN Sports Betting Market

Posted on March 12, 2021
TN sports betting
Posted By on March 12, 2021

William Hill is the latest sportsbook to go live in the TN sports betting market.

Soon after receiving state approval, William Hill launched Thursday in the Volunteer State.

“As we head into one of the most exciting times of the year for sports fans, the William Hill app will make March moments even more interesting for Tennessee bettors,” William Hill US President of Digital Kenneth Fuchs said in a release.  “We will have thousands of markets available, including for your local favorites, live in-game betting, and daily promotions and bonuses for players.”

Among the promotions: a $2,021 risk-free bet for new Tennessee sports betting customers.

William Hill makes it five in TN sports betting

Tennessee was one of the more impressive sports betting launches in the US to date. Since the state’s Nov. 1, 2020 launch through January 31, bettors wagered $523 million in their first three months of action and generating $49 million in revenue.

Those bets were with four initial sportsbooks:

  • BetMGM
  • DraftKings
  • FanDuel
  • Action 24/7

WynnBet and Churchill Downs also expect to launch TN sports betting soon. An application from peer-to-peer operator ZenSports is still pending.

Expanding state portfolio for William Hill

Tennessee marks the 11th state for William Hill. It also operates retail in Washington D.C.

On a recent earnings call, Caesars CEO Tom Reeg explained why William Hill has been relatively quiet in recent months.  A merger between the two companies is expected to be finalized in the coming months.

“They had a brand they knew would go away as a main driver of the business. So it made little sense to spend a lot of money to build the brand that’s going to change in early 2021,” he said. “We have not been in charge of that. We’re in this to be a winner. And if the answer is we need to invest more money to build market share, you should expect we would consider that.”

Once together, the two could generate between $600-$700 million in revenue in 2021.

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Pat Evans

Pat Evans is a Las Vegas-based reporter covering sports business. Evans previously worked at Front Office Sports and the Grand Rapids Business Journal. He has authored two books: Grand Rapids Beer and Nevada Beer.

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