Indiana Sportsbooks Draw Record Monthly Handle, Revenue To Start 2021

Written By Pat Evans on February 12, 2021 - Last Updated on December 31, 2021
Indiana sportsbooks

Indiana sportsbooks continue to climb steadily, setting new handle and revenue figures in January.

Hoosier bettors wagered $348.2 million in January, according to the state’s revenue report. January’s figure tops December’s previous record of $313.1 million.

It was the fifth straight month Indiana sports betting broke its handle record. Last January, Indiana bettors wagered $171 million.

Indiana sportsbooks generated a record $29.3 million in revenue in January, resulting in $2.8 million in state taxes.

Online sportsbooks remain king in Indiana

More than $296 million, or 85% of Indiana’s wagers, was bet online:

  • DraftKings: $122.6 million
  • FanDuel: $89.2 million
  • BetMGM: $52.4 million
  • PointsBet: $13 million
  • BetRivers: $9 million
  • William Hill: $5.1 million

TheScore paced the rest of the crowd with $2.2 million, while Caesars, BetAmerica, Unibet clocked in under $2 million each.

Retail sportsbooks moving upward

Despite the online dominance and still being in the midst of a pandemic, retail sportsbooks outpaced last January. They took in $51.7 million in wagers compared to $47.4 million.

  • Hollywood Lawrenceburg led retail books with $13.4 million in wagers.
  • Ameristar Casino — whose online skins are DraftKings and theScore — handled $9.6 million in retail bets.
  • Horseshoe Hammond produced $7.4 million.

Ameristar accounted for $134.4 million of the monthly handle in Indiana. It generated $10.7 million in revenue and contributed $1 million to the state tax total.

Basketball still Indiana’s favorite sport

With the NCAA and NBA in full swing, It should be no surprise the sport led the month in basketball-hungry Indiana. The sport drew 38% of bets.

An expanded NFL playoff slate helped the Indianapolis Colts make the postseason, likely boosting the football handle in January.

  • Basketball: $133 million
  • Football: $77 million
  • Other: $50 million
  • Parlay: $50 million

Baseball drew $56,000 in bets ahead of Spring Training.

Indiana neighbors not bleeding the state

The record January came even as Michigan launched its online sports betting. Michigan drew a record $35.7 million in bets in its first month with online betting.

Like Indiana, Illinois continues to push its monthly figures higher. Ohio Gov. Mike DeWine has thrown his support behind legalizing sports betting.

Should Indiana continue to grow even as its neighbors do, the state could clear $3 billion in bets in 2021.

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Pat Evans

Pat Evans is a Grand Rapids, Michigan-based reporter covering sports business. Evans previously worked at Front Office Sports and the Grand Rapids Business Journal. He has authored two books: Grand Rapids Beer and Nevada Beer.

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