GeoComply Data Show Legal Online Sports Betting Transactions Triple For Super Bowl

Posted on February 8, 2021

Online sports betting data from GeoComply shows more than triple the action on Super Bowl weekend compared to last year.

Online transactions topped 32 million over Saturday and Sunday, up 236% from 9.5 million in 2020. That figure includes all legal online sports betting markets, of which there were an additional seven this year:

  • Colorado
  • Illinois
  • Michigan
  • Montana (on-site mobile only)
  • Tennessee
  • Virginia
  • Washington DC
State2021 Super Bowl2020 Super Bowl2021 Conference Championship% change vs. 2020 Super Bowl% change vs. 2021 Championship
All states Saturday 12,008,748 3,866,304 11,613,938 211%3%
All states Sunday 20,024,989 5,655,589 18,502,941 254%8%
All states total 32,033,737 9,521,893 30,116,879 236%6%

Further breaking down the data shows growth in three of the top US sports betting jurisdictions and a surprising leader for most online transactions: Pennsylvania.

Note that this data likely would have been higher without reported outages from multiple sportsbooks across multiple states before and during the Super Bowl.

Super Bowl betting data by jurisdiction

The GeoComply data only tracked three states specifically, for the purpose of an apples-to-apples comparison: Indiana, New Jersey and Pennsylvania.

The NJ sports betting market is the only one that’s had mobile sports betting for three Super Bowls. Pennsylvania launched mobile in mid-2019 while sports betting in Indiana launched that October, making this their second Super Bowl each.

NJ easily led both in transactions last year, but slipped to second-best this year:

State2021 Super Bowl 2020 Super Bowl2021 Conference Championship% change vs. 2020 Super Bowl% change vs. 2021 Conference Championship
NJ Saturday 2,396,677 1,694,341 2,324,031 41%3%
NJ Sunday 3,912,685 2,547,575 3,623,073 54%8%
NJ Total 6,309,362 4,241,916 5,947,104 49%6%
PA Saturday 2,403,989 1,209,992 2,309,990 99%4%
PA Sunday 3,992,490 1,730,605 3,659,509 131%9%
PA Total 6,396,479 2,940,597 5,969,499 118%7%
IN Saturday 781,409 567,073 760,320 38%3%
IN Sunday 1,386,561 750,152 1,322,168 85%5%
IN Total 2,167,970 1,317,225 2,082,488 65%4%
Saturday Total 5,582,075 3,471,406 5,394,341 61%3%
Sunday Total 9,291,736 5,028,332 8,604,750 85%8%
Weekend Total 14,873,811 8,499,738 13,999,091 75%6%

Activity from ‘other’ legal states skyrockets

While the above table shows growth in some of the most active mature states, the next dataset shows just how explosive US sports betting growth is elsewhere:

State2021 Super Bowl2020 Super Bowl2021 Conference Championship% change vs. 2020 Super Bowl% change vs. 2021 Conference Championship
All Others Saturday 6,426,673 394,898 6,219,597 1527%3%
All Others Sunday 10,733,253 627,257 9,898,191 1611%8%
All Others Total 17,159,926 1,022,155 16,117,788 1579%6%

Along with those new markets noted above, the “all other states” segment included six that accepted online bets in 2020:

  • Iowa
  • Nevada
  • New Hampshire
  • Oregon
  • Rhode Island
  • West Virginia

How much was bet on Super Bowl 55?

The biggest question everyone wants to know now is just how much was legally bet on Super Bowl LV. PlayUSA forecasts $500 million in legal Super Bowl bets, up from about $300 million last year.

While some states will issue releases this week, we won’t have a true total until potentially late April.

Blame that delay in part on the Illinois sports betting market. The state doesn’t require sportsbooks to report their results until the end of the following month. That means those sportsbooks don’t have to let regulators know what the February totals were until the end of March.

Illinois could surprise everyone with a special release, of course. That would put the pressure on Indiana, which didn’t report Super Bowl totals until its full February report was published in mid-March.

Matthew Waters Avatar
Written by
Matthew Waters

Matthew Waters is a reporter covering legal sports betting and the gambling industry. Previous stops include Fantini Research and various freelance jobs covering professional and amateur sports in Delaware and the Philadelphia area.

View all posts by Matthew Waters
Privacy Policy