DraftKings Sportsbook wants to make sure it is well known in the already booming Colorado sports betting market.
The sportsbook brand signed an agreement to be the Colorado Rockies‘ official sports betting and daily fantasy sports operator.
More on the Rockies, DraftKings and Colorado
Details of the agreement sound a lot like other official sports betting deals signed around the country. DraftKings Sportsbook will get in-stadium branding rights and the rights to Rockies logos and trademarks. The two will also develop a digital content series with Rockies’ players appearing on various DraftKings programs.
The company also announced it would officially launch its retail sportsbook at Twin Rivers‘ Mardi Gras in Black Hawk Friday.
DraftKings co-founder Matt Kalish said the company is proud to grow its presence in Colorado with how sports betting has kicked off so far.
“In the short span since launching our top-rated mobile sportsbook app in Colorado this past May, Coloradans have proven to be among our most engaged customers, which makes our deepened connection to the state through these collaborations all the more exciting,” Kalish said.
Also in Colorado…
- Multiple sportsbooks have signed deals with the NFL’s Denver Broncos.
- PointsBet has partnerships in place with the Denver Nuggets and Colorado Avalanche.
- Even the University of Colorado has a sports betting deal.
DraftKings Sportsbook focusing on new markets, too
DraftKings Sportsbook is still working on entering new markets while it polishes its business operations in existing states.
The company joined FanDuel Sportsbook and BetMGM as the first licensed Tennessee sports betting operators.
It could take a bit of time to get Tennessee’s operations optimized. The state is the only one to require operators to hold at least 10%.
Colorado, on the other hand, is starting just fine.
Colorado sports betting off to quick start
The announcement timing is almost perfect after sports betting in Colorado proved it’s off to a strong start.
Handle topped the $100 million mark in the state’s fourth month of operations. That’s a nice jump without NFL betting, but it was definitely helped by some unusual circumstances.
August was the first full month of sports since major US leagues shut down operations in March because of the coronavirus. Then combine that with ten mobile operators pushing to add customers before the start of the market’s first NFL season.
