Both William Hill and Betfred launched their Colorado sportsbooks just in time for NFL season.
William Hill in Colorado includes a mobile app and website, built on Hill’s proprietary platform.
It marks the fifth state for William Hill’s mobile operations and just the second for Betfred. Betfred also offers online sports betting in Iowa.
Growing number of options for CO sports bettors
“Colorado is home to some of the most dedicated sports fans in the country, who have been counting down the days until the NFL season begins,” said Joe Asher, CEO of William Hill US.
“We share in their excitement and look forward to introducing our mobile offerings to fans across the Centennial State,” he added.
New customers for both operators will get a free bet up to $500 for use on NFL betting, or any sport they choose.
The launches mean there are now 14 apps live in CO:
- Circa Sports
- DraftKings Sportsbook
- ELITE Sportsbook
- FanDuel Sportsbook
- Fox Bet
- SBK from Smarkets
- Sky Ute
The state has proven popular for smaller operators looking to test their products thanks to low taxes and friendly regulations.
Colorado sportsbooks reported handle of $59.2 million in July, the state’s third month of operations. That’s up 55.2% from June’s $38.1 million.
Sports betting revenue was $5.2 million, which is good for 8.8% hold, according to the state report.
More US expansion for William Hill
For Hill, the new app means it is now live with mobile in five states:
- New Jersey
- West Virginia
The company also announced yesterday the roll-out of its integration with CBS Sports.
The deal includes a new free-to-play parlay game and integrated odds across the CBS Sports platform.
William Hill US digital president Ken Fuchs described the partnership as the “first of its kind.”
“We’re ready for fantasy football season to begin and can’t wait to introduce fans to the future of sports betting while taking their game to the next level,” Fuchs said.