The NFL has named BetCris as its first official betting partner for Latin America.
As part of the agreement, BetCris gets:
- Rights to use the NFL’s logo throughout Spanish-speaking Latin America.
- Brand exposure on digital properties like NFL.com and the NFL Fantasy app.
- Presenting partner of the NFL’s official free game Pick’Em.
- Official sponsorship of the NFL International Series Game in Mexico in 2021.
- Access to the official NFL data feed for sports betting.
No financial details were disclosed.
Betcris CEO JD Duarte said: “With this partnership, Betcris now enjoys a great competitive advantage that serves our long-term goals well. The NFL has proven to be an ideal partner throughout this process and we look forward to working together. ”
Curious deal for the NFL
Both deals prompted some questions thanks to Cris’ checkered history in the US market.
Betcris served the US up until at least 2007; at the time, of course, single-game sports betting was not legal in any state outside of Nevada.
Betcris customers were then migrated to Bookmaker.eu, a site that still serves the US.
For a league so worried about protecting its image, BetCris seems a strange bedfellow for the NFL.
Of course, BetCris has been clear that no US players are able to use its site.
BetCris passing through due diligence
And the firm has now passed due diligence by both the MLB and NFL. It is also licensed by the Malta Gaming Authority and serves a number of countries, mostly in Central and South America.
The firm is also a key player in setting early lines.
While the NFL and MLB deals are focused on LatAm, Duarte said the firm wants to get into the legal US market. That may or may not be a realistic hope given Cris’ history, but an NFL deal likely gives it a boost.