Unibet Enters Third State With Indiana Sports Betting Launch

Written By Matthew Waters on July 30, 2020 - Last Updated on December 31, 2021

The Indiana sports betting market is expanding once again as the Unibet app launches today.

It’s the third US state for Unibet, operated by Stockholm-listed Kindred. Unibet made its US debut in New Jersey last September before launching in Pennsylvania in November.

Unibet received approval from the Indiana Gaming Commission to launch its app July 30 and confirmed the launch in its earnings release last week.

The approval is through Horseshoe Hammond and Caesars, though it won’t be a partner of Caesars forever in the state. Horseshoe Hammond is one of the properties to be divested by the end of the year as part of the completed merger with Eldorado Resorts.

No more Unibet launches this year

The Indiana sports betting market will be the last state to get a Unibet app this year. But there are plans to expand not too long after that.

Unibet will launch in Iowa, also under a Caesars partnership, in January. The company is waiting until the in-person registration requirement ends at the end of this year before taking the dive.

Another state launch is expected sometime next year as well, bringing Unibet to at least five active US states by the end of 2021.

Kindred happy with US progress so far

The US business developed strongly for Kindred in the second quarter, CEO Henrik Tjärnström said in the company’s second-quarter earnings release.

Gross revenue from Pennsylvania and New Jersey, which includes online casino and betting, reached $7.7 million in the quarter. That was up 131% from the first quarter.

That’s not exactly surprising considering retail options in both states were shuttered for much of the quarter. But those reopenings don’t appear to have an impact yet.

Trends from July 1-19 show average gross daily revenue in the US up 32% compared to the daily average in the second quarter.

More Indiana operators coming

There are now eight online sportsbooks apps in Indiana, including Unibet:

  • BetAmerica
  • BetMGM
  • BetRivers
  • Caesars
  • DraftKings Sportsbook
  • FanDuel Sportsbook
  • PointsBet

But it likely won’t stay at eight for long. theScore Bet wants in on NFL betting in Indiana and should be launching within the next few weeks, CEO John Levy said during the SBC Digital Summit North America.

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Matthew Waters

Matthew Waters is a reporter covering legal sports betting and the gambling industry. Previous stops include Fantini Research and various freelance jobs covering professional and amateur sports in Delaware and the Philadelphia area.

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