PointsBet is the first sportsbook to land a Major League Baseball team sponsorship, signing a multi-year agreement to be the official gaming partner of the Detroit Tigers.
The exclusive agreement includes in-stadium signage visible on TV, including on the primary scoreboard and the right-field wall at Comerica Park.
The brand will be visible on the team’s digital platforms as well as The District Detroit and MLB Ballpark apps. The twice-weekly “The Word on Woodward” show on the Detroit Tigers Radio Network will also regularly feature the brand.
PointsBet signed a Michigan market access deal for online casino and sports betting in January. The deal with the Lac Vieux Desert Band of Lake Superior Chippewa Indians also includes retail sports betting at their Northern Waters Casino.
Online sports betting in Michigan could go live by the end of this year.
PointsBet gets MLB trademarks, too
PointsBet also agreed with the MLB to be an authorized gaming operator. That lets the sports betting operator use official MLB data and trademarks within its sportsbook.
“PointsBet operates in rare space within the industry by owning our technology environment from end to end, which allows us to be extremely nimble on product innovation and personalized offerings to complement our app’s market-leading speed,” said PointsBet USA CEO Johnny Aitken.
“We offer the most betting options in the world on MLB games via our unique PointsBetting product, and we are excited to inject a unique and robust betting proposition into the great state of Michigan.”
PointsBet is the second sportsbook to announce an authorized gaming operator agreement this week, following theScore Bet.
MLB last major league with team-sportsbook partnership
The deal between PointsBet and the Tigers helped bring the MLB into standing with the rest of the major US sports leagues.
The NBA, NFL and NHL all have teams that partnered with sportsbook operators through similar marketing deals. The Denver Broncos were the first to sign with a sportsbook company last month after the NFL recently changed its rules.
Previously, NFL teams could only sign with casino or daily fantasy sports partners.