DraftKings has secured market access for Illinois thanks to new partnership with the Casino Queen property in East St. Louis.
DraftKings declined to provide an exact timeline to LSR. However, it confirmed in a statement it was “looking forward to working with the Illinois Gaming Board and Casino Queen to bring our legal sports betting product to Illinois”.
LSR understands DK is going through the regulatory testing process over next couple of weeks and hopes to launch online shortly after.
Easy access for Illinois sports betting
Branding rules issued alongside that order seem to indicate the Casino Queen brand will have to feature on DraftKings’ app and site.
The market access deal is between 5-10 years long, according to the SEC filing. It also covers a retail sportsbook. DraftKings will pay an undisclosed cut of net revenue to Casino Queen.
More competition on the way
Casino Queen is one of seven casinos currently approved for four-year master licenses to run sports betting in Illinois.
The others are:
- Argosy Casino Alton
- Grand Victoria Casino
- Hollywood Casino Aurora
- Hollywood Casino Joliet
- Rivers Casino-Des Plaines
- Par-A-Dice Hotel Casino
Meanwhile, MGM owns the Grand Victoria and has been quick to market with BetMGM in other states, so could feasibly be next in line for launch. FanDuel has not yet announced an Illinois access deal, but surely can’t be far behind.
Illinois sports bettors might be wells served to sign up for some apps now, before the remote sign-up rules are reversed.