FanDuel is continuing its preparations for football season by signing up for Sportradar’s NFL official league data feed.
According to Sportradar, the deal will give FanDuel access to the “fastest data feed available” for in-play NFL betting. Live betting will be one of the key growth areas for operators as the US market matures.
Sportradar is also developing betting markets based on the NFL’s Next Gen Stats (NGS) product for player tracking data.
More data deals likely on the way
FanDuel is one of the first bookmakers to sign up for the NFL feed and now has access to all major US sports data from Sportradar.
DraftKings has a similar arrangement with Sportradar that covers official data from the major US sports leagues.
“Extending the depth of our partnership with Sportradar was a natural next step,” said Niall Connell, general manager of FanDuel Sportsbook. “Continuing to use Sportradar stats will allow us to further deliver on our promise of improving the experience for our customers.”
Other operators will likely follow FanDuel and DraftKings in signing up for the official league data feeds. That’s because several states wrote such requirements into law, including Tennessee, Illinois, and Virginia.
Official league data doesn’t come cheap
“FanDuel has been an excellent partner, and we’re pleased to expand our relationship with them,” said Neale Deeley, Sportradar’s VP of US sales and gaming. “FanDuel remains on the forefront of the betting and gaming industry and consistently delivers for its loyal customers. We look forward to continued success together.”
Financial details of the deal were not disclosed. However the official feed likely won’t have come cheap, with Sportradar thought to be paying something like $50 million a year to the NFL.
The agreement is yet another sign of the NFL’s growing relationship with betting, after the Denver Broncos announced two separate betting partnerships this week.