BetAmerica Leaps Forward With Two New Online Sportsbooks

Posted on December 29, 2019 - Last Updated on December 30, 2019

BetAmerica should be live in three states by the end of the year with its recent Pennsylvania and pending Indiana launches.

The sportsbook brand, from casino operator Churchill Downs and platform provider SBTech, launched in New Jersey earlier this year through Golden Nugget‘s license. Ten months later, BetAmerica went live in Pennsylvania with Churchill Down’s Presque Isle Downs in Erie.

Now, the brand has authorization from the Indiana Gaming Commission to go live in its third state beginning Monday.

Indiana getting its fourth online sportsbook

The Indiana online sports betting market has steadily been growing, helping the state hit nearly $150 million in handle last month.

Much of that growth has been from DraftKings Sportsbook, which accounted for $64.1 million in handle during November. FanDuel Sportsbook added $23.7 million while BetRivers had $8.4 million in handle.

BetAmerica will become the fourth mobile sportsbook in the state and the first to launch with Full House ResortsRising Star casino.

Are more sportsbook launches coming?

Another of Full House’s partners, Smarkets, looks like it will miss its expected launch date.

Smarkets forecasted its SBK sportsbook would be available by the end of 2019.

There’s still time for Smarkets and Full House’s third partner, Wynn Resorts, to get in on the lucrative NFL season. Full House CEO Dan Lee said he expected all three partners would want to be live by February to take action on Super Bowl LIV on Feb. 2.

Future of BetAmerica’s technology

While the BetAmerica brand and its owner, Churchill Downs, aren’t going anywhere, its future with SBTech’s sportsbook platform is a bit up in the air.

SBTech is part of a $3.3 billion deal with DraftKings, which will see the merged company go public on Nasdaq.

SBTech and Churchill Downs signed what the platform provider called a long-term deal back in May 2018.

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Matthew Waters

Matthew Waters is a reporter covering legal sports betting and the gambling industry. Previous stops include Fantini Research and various freelance jobs covering professional and amateur sports in Delaware and the Philadelphia area.

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