DraftKings, Intralot Contracts Should Be Approved Monday
Legal Sports Report

DraftKings Is About To Get A New Hampshire Sports Betting Contract: Is It Getting A Monopoly, Too?

DraftKings NH sports betting

It looks like DraftKings Sportsbook will be the only mobile sports betting operator in the state of New Hampshire – at least for now.

That’s according to the agenda for the state’s Governor and Executive Council meeting on Monday. The state has the option to award up to five mobile operator licenses.

The New Hampshire Lottery would not confirm DraftKings’ exclusivity for Legal Sports Report ahead of Monday’s meeting. DraftKings’ proposal in the state would make it the exclusive online operator in exchange for 51% of the revenue generated.

DraftKings Sportsbook would also get the exclusive right to operate retail sportsbooks in the state. Intralot‘s lottery supply contract will be amended to offer sports betting through the lottery as well.

DraftKings’ contract would run through June 2026 with two optional two-year extensions. Intralot’s lottery contract expires in June 2025.

Is New Hampshire’s launch close?

There are a number of approvals that will be needed for both contracts before sports betting can be offered legally in New Hampshire. But those approvals could come quickly.

Gov. Chris Sununu told a local radio station last month he would place a bet on Tom Brady and the New England Patriots in his state before the NFL season ends.

If Sununu meant the regular season, that means sports betting should be live by Dec. 29, at the latest.

DraftKings Sportsbook also mentioned the company looked forward to “soon providing sports fans in the Granite State with our best-in-class mobile and online sportsbook product” when the proposal scores were announced.

Estimates provided to the Associated Press indicate mobile betting could launch in January with retail books open in late winter or early spring.

DraftKings scored best

The New Hampshire Lottery made its decisions based on scoring laid out in the request for the proposal launched in August. DraftKings Sportsbook received the best scores for mobile and retail operations.

But there was still a question over whether other operators would get a license. The scoring summary included bolded mobile results for Kambi and Roar Digital, the joint venture between MGM Resorts and GVC Holdings. Both were within 45 points of DraftKings’ 810 top score.

DraftKings said it would share 51% of sports betting revenue with the state if given exclusivity. That far outweighed the 20% Roar offered for exclusivity.

Roar also received a bolded score for its retail offer, coming just 35 points shy of DraftKings’ 790 score. DraftKings will share 50% of sports betting revenue with the state from its retail operations.

Roar offered between 9% and 11% of revenue based on the number of sportsbook locations.

Intralot’s lottery proposal scored 140 points better than the next closest applicant, which was DraftKings. Intralot will share 19.25% of sports betting revenue with the state.

Retail books in five cities

DraftKings can’t build its retail sportsbooks wherever it wants.

Out of nine potential locations, New Hampshire voters approved five cities for retail sportsbooks earlier this month:

  • Berlin
  • Claremont
  • Laconia
  • Manchester
  • Somersworth

A sixth, Franklin, could be approved in the spring.

The Manchester sportsbook will likely be the busiest as it’s the only city in New Hampshire with a population of more than 100,000.

The law allows for up to 10 retail sportsbooks.

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- Matthew Waters is a reporter covering legal sports betting and the gambling industry. Previous stops include Fantini Research and various freelance jobs covering professional and amateur sports in Delaware and the Philadelphia area.
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