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“This Week In Daily” is LegalSportsReport’s weekly wrap of key facts, happenings and miscellany from the daily fantasy sports industry.
Amaya’s entry in to daily fantasy sports is finally known. The parent company of PokerStars announced its purchase of Victiv on Thursday (terms not known). The DFS site will be rebranded as StarsDraft.
The biggest takeaway? Amaya is not interested in investing a ton of money in DFS, at least in the short term. So don’t expect either a huge marketing blitz, or big contests with a lot of overlay.
Some high-profile columnists took aim at the DFS industry. The New York Post’s Phil Mushnick wrote a pair of stories this week, the first saying DFS sites and leagues are ripping off fans. The second theorized that sites are “fantasy gambling syndicates” and might be skimming more than rake.
The Boston Globe’s Dan Shaughnessy also weighed in, more or less saying that fantasy is “ruining sports.”
You can disagree with them, or call them out of touch. At the same time, these are well-known, and well-read writers who appear highly ranked on internet news searches. And it’s yet another example of the media calling fantasy sports gambling, which, as we’ve said previously, could have huge implications for the industry as regulation efforts pop up.
This is less of a must-read for the readers of this space; chances are most of you know all these terms. It’s important in that it’s the latest example of ESPN’s foray into daily fantasy sports; evidencing its partnership with DraftKings and its growing focus on DFS and integration into its media platforms.
We’ve already seen an increasing amount of DFS content at ESPN and other mainstream outlets in the past year, and this educational piece is setting the stage for the idea that we’re going to see even more come NFL season.
— mike fisher (@fishsports) August 10, 2015
The total number of entries for DraftKings’ PGA Championship Millionaire Maker Contest, which fell just short of selling out.
Other news and stories from the world of DFS: