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This week, the startup announced it had hired Marc Brody as Senior Vice President of Business Development.
Brody, most recently of sports betting operator SBTech, will be responsible for defining opportunities for growth across the US while also overseeing company business development.
Brody has been a fixture in the igaming and sportsbook technology industry for many years. SBTech had hit the ground running in the US with sport betting deals with Brody in the fold, and he brings that track record to Bet.Works.
“Bet.Works is by far the most dynamic technology provider in the industry and its enterprise-grade sports betting platform is precisely what operators in the US have been seeking,” Brody said.
“(Bet.Works) is solely focused on the US market, which will provide our partners with a unique advantage over the current competition. I am thrilled to be a part of this exceptional team and look forward to driving the expansion of Bet.Works’ products and managed services.”
Earlier this year, Bet.Works added both Quinton Singleton (Scientific Games) and Dr. Laila Mintas (Sportradar) in leadership roles.
Singleton was brought on-board as Chief Operating Officer (COO) while Mintas will serve as chairwoman of its advisory board.
Here is what CEO David Wang had to say regarding Brody’s hire:
“We are delighted to have Marc join Bet.Works as he is highly regarded in the industry as a business development expert and has signed and managed numerous high-profile US sports betting technology contracts, including deals with the NBA and NHL.”
“This appointment further demonstrates Bet.Works’ commitment to our partners by bringing in the best talent to support continued growth in the US,” Wang said.
Bet.Works plans to first launch operations in New Jersey. Media company theScore will utilize Bet.Works for its mobile platform and will partner with Monmouth Park Racetrack.
According to metrics released by theScore, the total average monthly user sessions for its mobile app reached a new quarterly record of 469 million in Q1 of its current fiscal year. Additionally, the company’s total video views of its “esports content” showed year-over-year growth of 123 percent with 40.3 million for Q1.
In January, Mintas noted that New Jersey is just the starting point and the company plans to move into “all future regulated sports betting markets” in the US.