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One of the youngest companies in the US sports betting space is adding a bit of experience to its roster.
Bet.Works on Thursday appointed Dr. Laila Mintas to serve as chairwoman of its advisory board. Prior to accepting her new role, Mintas acted as the US deputy president for sports data giant Sportradar.
“I am very excited to join Bet.Works,” Mintas said in a press announcement, “as the company is uniquely positioned to capitalize on the growth of the US sports betting industry.”
Bet.Works is a US-based, US-focused startup supplying proprietary platforms for online gambling and sports betting. It’s set to introduce its product in New Jersey soon under a potentially prodigious deal with theScore.
The announcement surrounding Mintas lists a few of her recent accolades:
Global Gaming Business also includes her on its list of 25 executives to watch in 2019.
Hardware looks nice on the mantle, but Mintas’ intangible experience in the industry seems to make her a stellar candidate. Founder and CEO David Wang said as much as he welcomed the company’s new advisor:
“We are thrilled to have Dr. Mintas chair our Advisory Board. Dr. Mintas is an extremely well respected leader in the US sports betting industry with significant experience in integrity and working directly with sports leagues …”
In her role at Sportradar, Mintas helped shape data and analytics strategies for numerous professional sports leagues, including the ‘Big 4’ in the US. The potential value of that data has soared in recent months as the leagues have worked to capitalize on expanded sports betting.
The acquisition looks like a big pull for a young company still in its formative stages.
Mintas’ previous employer is an absolute titan in the sports industry, recently valued at $2.4 billion by a group of investors. Bet.Works, on the other hand, is little more than a landing page at this point — at least outwardly.
Though the public hasn’t yet seen the Bet.Works platform, it must be something worth looking at.
An enterprise as large as theScore would have a long list of suitors as it shopped for sportsbook tech, and it chose Bet.Works. The duo will work together in New Jersey under the license of Monmouth Park.
The company’s ambitions are, of course, not limited to NJ sports betting. Mintas made it clear that Bet.Works intends to move into “all future regulated sports betting markets” in the US:
“Bet.Works’ cutting edge enterprise sports betting platform will fill a major void that exists in the marketplace today. In addition, the company’s US-based management team dedicated solely on the American sports betting landscape will serve the company well.”