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DraftKings appears to be serious about becoming a retail sports betting operator in the US.
Resorts Casino Hotel in Atlantic City and DraftKings announced on Monday that “construction is near completion” on a land-based sportsbook. The news: It will be called the “DraftKings Sportsbook at Resorts,” a detail that was not known previously.
Resorts already had a small in-house sportsbook open. Previously, Resorts had announced a deal with SBTech to cover sportsbook operations. It’s not immediately clear how today’s news impacts this deal.
DraftKings just announced it would be running retail sports betting operations for a Mississippi casino earlier this week.
DraftKings Sportsbook offers online New Jersey sports betting by using the Resorts gaming license. It was the first operator to launch mobile wagering in the state earlier this year, and it is the biggest in terms of revenue in the early days of NJ sports betting.
“We are proud to partner with an industry leader in sports betting and open an innovative sports betting experience that only DraftKings Sportsbook at Resorts will offer,” said Mark Giannantonio, president and CEO for Resorts Casino Hotel, in a press release. “Once completed, the new on-property retail space will bring an immersive and entertaining gaming experience for our guests and sports fans alike, ensuring the best sports betting scene in Atlantic City.”
According to DraftKings, the space will feature:
“We’ve been working for months with the team at Resorts to make sure the DraftKings retail sportsbook meets the highest bar for quality and customer experience,” said Matt Kalish, chief revenue officer and co-founder of DraftKings. “We are tremendously excited to launch our first physical presence in the state with such a trusted partner, and to service their loyal patrons.”