DraftKings is part of an interesting activation ahead of the Indianapolis 500, allowing users to compete during a race of hot dogs.
Oscar Mayer announced Tuesday the inaugural “Wienie 500,” which will see the iconic Wienermobiles race at the Indianapolis Motor Speedway. The race will pit six Wienermobiles in a race at the storied racetrack, which also hosts the Indy 500 on Sunday in Indiana.
The race will be live-streamed at 2 pm ET Friday on the Fox Sports app and INDYCARonFOX social accounts. Oscar Mayer partnered with DraftKings to offer a free-to-play pool on the Wienie 500
“As a brand known for sparking smiles in disarmingly delightful ways, it’s only fitting that we bring a race of epic proportions to the Speedway and celebrate a timeless tradition: delicious meats and a little friendly competition to kick off a summer of wieners,” Kelsey Rice, Oscar Mayer brand communications director said in a release.
DraftKings enters wiener race business
The free-to-play pool opened Tuesday and gives fans a chance to predict the race’s outcome through a variety of questions.
A $10,000 cash prize pool is available.
DraftKings is also hosting a free-to-play Memorial Day NBA Playoffs pool to support veterans. The sportsbook operator will donate $5, up to $50,000, for every entry to VetsinTech.
Wiener race details
Oscar Mayer has six Wienermobiles spread across the country. During the race, each of the vehicles will be outfitted in new looks:
- Midwest – Chi Dog
- East – New York Dog
- Southeast – Slaw Dog
- Southwest – Sonoran Dog
- South – Chili Dog
- Northwest – Seattle Dog
The race is part of an activation to promote the brand’s status as the Official Hot Dog of the Indianapolis Motor Speedway and the Indianapolis 500. According to Oscar Mayer, the 330,000 fans at the speedway consume nearly 30,000 hot dogs.
