Lucky Seven: Resorts AC To Open New Jersey Sports Betting Operation This Week

Written By Eric Ramsey on August 13, 2018
DraftKings Sportsbook AC

Atlantic City is getting another new sportsbook this week. According to local reporter David Danzis, the brick-and-mortar space at Resorts AC will open on Wednesday.

If true, Resorts will be the first casino offering NJ sports betting both on-site and across mobile/online platforms. Launch is still pending regulatory approval, according to Danzis.

The DraftKings Sportsbook rolled out under the property’s license last week.

Resorts’ new sportsbook

Resorts has agreements in place with three large sports betting companies.

The first is the DraftKings Sportsbook deal, announced on June 1. At that time not so long ago, neither the property nor the DraftKings team had a clear roadmap to delivery. Two months later, the product is up and running.

Resorts also announced an expanded deal with The Stars Group earlier this month. The two have a long-standing relationship that covers PokerStars NJ and PokerStarsCasino. Now, it looks like TSG will import its BetStars brand into NJ, too.

Those alliances are unrelated to the actual sportsbook inside of the Boardwalk casino. DraftKings and BetStars will operate exclusively as online brands in NJ.

We know that because Resorts announced its own operational partnership with SBTech in July. In the press release disclosing the deal, executives confirmed plans to deploy “sportsbook solution[s] across on-property, online and mobile channels.”

SBTech recently completed integration of GeoComply location services, a stepping stone toward supplying an online/mobile platform.

NJ sports betting landscape filling in

Resorts will likely become the seventh legal NJ sportsbook when it opens its betting windows. Here are the others and their opening dates:

  • Monmouth Park (June 14)
  • Borgata (June 14)
  • Ocean Resort Casino (June 28)
  • Meadowlands Racetrack (July 14)
  • Bally’s Wild Wild West (July 30)
  • Harrah’s (August 1)

There’s still only one online/mobile betting product on the market. DraftKings Sportsbook launched on Aug. 6, setting the pace for the competition.

Borgata is on the doorstep, but it has yet to receive approval for online/mobile betting. Under one of many new partnerships for parent company MGM, it will use GVC to supply platforms across all channels. GVC owns some of the largest bookmaking brands in Europe, including Bwin and Ladbrokes.

Bally’s and Harrah’s are owned by Caesars, which has a new partnership of its own. Caesars has joined forces with Scientific Games to power its retail and online sportsbooks in NJ.

The new Hard Rock AC also has an apparent skin-only deal with European giant bet365.

You can expect to see a web/mobile version of the FanDuel Sportsbook in the near future, too. Its retail partnerships power the sportsbook operations at Meadowlands.

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Eric Ramsey

Eric is a reporter and writer covering regulated US gambling, sports betting, and DFS. He comes from a poker background, formerly on staff at PokerNews and the World Poker Tour.

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