The Super Bowl provided a boon yet again for US sports betting.
GeoComply reported Sunday night that there was 14% year-over-year growth in active accounts during Super Bowl weekend.
The figures included 724,400 new accounts in regulated US sports betting markets.
Offshore crackdown leads to growth
GeoComply found active account growth was higher in the 14 markets that have taken action against illegal offshore sportsbooks.
The company found that the rate was twice as high in those markets as in states that have not taken similar action.
“When states take enforcement action, we see a correlation with increased engagement on our customer’s platforms,” GeoComply CEO Anna Sainsbury said in a release. “More fans are choosing legal sportsbooks, driven by stronger consumer protections and enhanced user experiences. This means even greater tax revenues to support local communities and promote responsible growth while reducing reliance on illegal sportsbooks.”
Big Easy sports betting
With the Super Bowl in New Orleans, GeoComply was able to showcase the sports betting effect of the big game on a legal market.
In the Big Easy, the company recorded 535,000 geolocation pings during the weekend from 60,400 accounts. The weekend’s activity was up 150% week over week, with a 220% increase in user accounts.
Regarding the most activity during the weekend, GeoComply recorded 14,300 geolocation transactions per second just before halftime when the Philadelphia Eagles scored their third touchdown.
State reminders for Super Bowl
Multiple states sent out PSAs ahead of the Super Bowl to remind bettors to wager legally and responsibly.
North Carolina regulators reminded users to practice responsible gambling during the state’s first Super Bowl with legal sports betting. Florida‘s regulator announced that it had sent cease-and-desist orders to three offshore sportsbooks before reminding Floridians that Hard Rock Bet is the only legal online sportsbook in the state.
LSR Analyst Eric Ramsey projected Super Bowl 59 betting would generate more than $1.5 billion in wagers. That would equal 15% growth year over year.
