BetMGM is partnering with GTG Network for custom content using sports facts and insights, the sportsbook announced Thursday.
The multi-year deal includes direct-to-consumer content first before the product is integrated into the BetMGM app.
“We’re delighted to be partnering with BetMGM to enhance the way they interact with their customers across all channels,” GTG CEO Nathan Rothschild said. “Through bespoke integrations, our flagship content engine will fuel engagement all year round, creating educated bettors with unprecedented insights into sporting events.”
GTG is already well-established in the sports betting world. Betting partners include BetRivers, DraftKings and FanDuel.
What does this add to BetMGM?
BetMGM gains access to GTG’s content engine, which harnesses “trillions of data points to share valuable market insights, player statistic and win probabilities,” according to the release.
The deal will start with information for the four main US leagues, as well as college football and basketball before eventually expanding to cover all major sports. BetMGM can utilize written game previews and team and player stats, as well as other deep data dives.
A demo video on GTG’s site suggests operators can “instantly discover how NFL teams have performed as road favorites in Sunday games played at an altitude of less than 500 feet after clearing the spread in their previous game.”
GTG’s information will first be found in BetMGM’s emails, social accounts and its blog, The Roar.
Examples of GTG content
The GTG website includes multiple examples of the statistics and facts the platform can integrate into apps.
One shows a prop bet on a basketball player’s points with a note that shows what he scored against the same opponent the previous game.
A three-way bet on the first period of a hockey game includes a note about the team losing five of the last six quarters at home against a particular division.
