FanDuel Snags NC Sports Betting Deal With Carolina Panthers

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NC sports betting

With a week to go before the online NC sports betting launch, FanDuel secured a major second partner in the Tar Heel State

On Monday, FanDuel announced it partnered with the NFL’s Carolina Panthers in the soon-to-launch online NC sports betting market.

FanDuel was among eight sportsbooks that went live Friday for user registration through its earlier partnership with the PGA Tour, and can begin accepting bets March 11.

“Bringing FanDuel to sports fans across North Carolina is an important moment for our business, and we are thrilled to be able to work with the Carolina Panthers to introduce their fanbase to America’s #1 Sportsbook,” Mike Raffensperger, FanDuel chief commercial officer, said in a release. “We look forward to supporting the team next season and to engaging the passionate sports fans across North Carolina with our product.”

NC sports betting partnership details

The deal makes FanDuel an official sports betting partner of the Panthers. The partnership includes FanDuel usage of team marks across marketing channels. 

Meanwhile, Panthers fans will see FanDuel signage and exclusive events at Bank of America Stadium. On Wednesday, FanDuel TV’s “Up & Adams” with Kay Adams will broadcast live at the stadium, with appearances from former Panthers linebacker Luke Kuechly and other Panthers representatives.

“We are thrilled to welcome FanDuel as an Official Sports Betting Partner,” Panthers President Kristi Coleman said. “As we look ahead to the 2024 season, we’re excited about the opportunities this partnership presents to deliver unique and engaging experiences to our fans while they are in North Carolina.” 

North Carolina sports betting deals

North Carolina legislators changed sports betting law in September 2023 to require sportsbooks to partner with a sports organization in the state. Seven sportsbooks gained access to North Carolina sports betting via those partnerships. 

In addition to FanDuel’s earlier partnership with the PGA Tour and its new deal with the Panthers, the six other partnerships are: 

There are three qualified sports organizations without a sportsbooks partner, including MLS’s Charlotte FC, which shares an owner with the Carolina Panthers. The NWSL’s NC Courage and North Wilkesboro Speedway also do not have partners.

North Carolina tribal partnerships 

Caesars is licensed in North Carolina through its partnership with the Eastern Band of Cherokee Indians. The sportsbook is already taking bets on tribal land. 

The Catawba Two Kings Casino also applied for a license.

Good NC sports betting launch timing

While North Carolina regulators missed Super Bowl betting, they will get the industry off the ground in time for March Madness betting.

The ACC Men’s Basketball Tournament starts next Tuesday, with UNC and Duke as the top two teams in the conference. The NCAA Tournament kicks off with Selection Sunday on March 17.

LSR projects North Carolina sportsbooks could handle up to $7 billion in the first 12 months.