After rebranding its sportsbook to Hard Rock Bet earlier this summer, Hard Rock Digital debuted its new NJ online casino this week.
The company announced Thursday it launched the Hard Rock Bet iGaming platform for online casino in New Jersey, replacing its Hard Rock Online Casino. The casino integrates with the existing Hard Rock Bet sportsbook in New Jersey.
“The launch of Hard Rock Bet in New Jersey marks an important milestone as we introduce an integrated product containing our new iCasino platform alongside our highly rated sportsbook,” Hard Rock Digital CEO Marlon Goldstein said. “We are incredibly proud of these proprietary products and are excited to bring this elevated experience to New Jersey to entertain our players like no one else can.”
Hard Rock NJ online casino details
The online casino platform offers users hundreds of slots, table games and live dealer games. Hard Rock is offering up to $1,000 in casino deposit bonus, as well as up to 1,000 free spins and up to $1,000 sports bonus bets.
It also integrates the Hard Rock Bet Loyalty Rewards with the land-based rewards program at Hard Rock properties.
“The Hard Rock Bet platform will provide our guests with an upgraded gaming experience both online and at our retail sportsbook, which will have a much broader selection of available bets, daily boosts, and promotions,” Hard Rock Hotel & Casino Atlantic City President George Goldhof said in the release. “This new platform will allow us to better engage, entertain, and reward our guests with a best-in-class experience however and whenever they play.”
Hard Rock Bet footprint
The NJ online casino release is the debut of the iGaming platform for the Hard Rock International and Seminole Gaming partnership.
Hard Rock Bet sportsbook is also found in:
The sportsbook was live in Florida and could relaunch during the NFL betting season. Hard Rock is the subject of a lawsuit holding up Florida sports betting.
New platform for Hard Rock Bet
This summer, the company’s digital arm rebranded its Hard Rock Sportsbook to Hard Rock Bet. That move was in anticipation of the launch of the proprietary online casino in New Jersey.
The company also relaunched the sportsbook in its active states onto a new in-house tech platform. Hard Rock built the new platform partly to capitalize on the momentum of parlays in US sports betting.
The update comes after B2B software company Playtech acquired an $85 million stake in Hard Rock in March. The deal gave the operator access to the iGaming technology.
NJ online casino timeline confusion
Earlier this summer, New Jersey legislators agreed to extend NJ online casino law for another five years. The initial 10-year law was signed by then-Gov. Chris Christie in 2013.
Lawmakers proposed a 10-year extension, but behind-the-scenes discussions settled on the five-year term after a proposed two-year extension emerged during the legislative process.
Lawmakers used the iGaming issue to reportedly to gain future political leverage. The Associated Press reported some lawmakers hope to raise gaming taxes in the future.
