Caesars Sportsbook has agreed to extend its NBA partnership with Sportradar, granting it access to certain player tracking data for the first time.
Sportradar’s “NBA optical tracking data” will allow Caesars Sportsbook to offer more prop bets and “support additional growth of same-game parlays,” according to the Tuesday morning announcement.
“As in-play betting increases in prominence in the US, the fast, accurate and reliable data that Sportradar curates will play a critical role in contributing to Caesars’ efforts to maximize revenue opportunities,” said Ed Blonk, Chief Commercial Officer of Sportradar said in a press release. “We look forward to working closely with Caesars to help them deliver engaging experiences for customers while
we monetize our league partnerships.”
What bets will Caesars offer?
Sportradar has exclusive rights to that data under an agreement with the NBA, which kicks in next season. FanDuel is the only other sportsbook currently set to access that data. It signed a similar agreement with Sportradar in November, which runs through the 2030-2031 season.
That makes it unclear what exactly either sportsbook will offer next year. Some have postulated it paves the way for betting on player tracking data itself.
When asked for examples of data or betting capabilities, a Sportradar spokesperson indicated the sides will develop specifics over the course of the multi-year deal.
The NBA gained a stake in Sportradar in 2016, as part of the access pact. Sportradar has now monetized that agreement through deals with two major sportsbooks over the last eight months, suggesting high-level interest in the capabilities of the to-be-seen data.
Leveraging league-exclusive data
Sportradar rival Genius Sports recently signed a three-year data extension with the NFL, which gives it exclusive distribution rights over betting-augmented live streaming. Caesars, the only sportsbook to experiment with a broadcast of that variety, has access to that data under a 2021 agreement with Genius.
Caesars has additional data deals with Sportradar centered on MLB and NHL.
“We’re always looking at ways to bring a best-in-class experience to our customers,” said Kenneth Fuchs, chief operating officer of Caesars Digital, the company’s online gaming arm. “Our partnership with Sportradar will provide us new and valuable data to further expand our unique offerings.”
