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The number of people playing fantasy sports in North America grew slightly over the past year but flattened out after fast growth in previous years, according to data released by the industry on Tuesday.
The total number of fantasy sports players — both seasonlong and daily fantasy sports — rose to 57.4 million in the U.S. and Canada according to the study Ipsos Public Affairs completed for the Fantasy Sports Trade Association.
While the figure is a new high water mark for the industry, it is an increase of just one percent, according to Ipsos. It also comes on the heels of giant increases in fantasy sports participation in recent years.
The data was released during the FSTA Summer Conference in New York. The poll was conducted earlier this year.
The most surprising figures out of the data might be from DFS participation.
Last year, this same study showed that 21 percent of all players played both DFS and seasonlong, while 17% played exclusively DFS.
While a higher percentage of people said they play DFS only (19 percent), the percentage that play both DFS and seasonlong dipped to 17 percent. (It’s worth noting the margin of error for the study is about three percent.)
Those figures come with the backdrop that DraftKings and FanDuel spent hundreds of millions of dollars in 2015 on TV ad spend based on customer acquisition. Those campaigns were designed to turn both casual fans and seasonlong players into DFS users, and the data appears to show few in-roads were made in scaling the DFS user base in a major way.
Here is more data about fantasy sports players, according to the Ipsos study: