First Ohio Sports Betting Numbers Highlight Kiosk Delivery Problems


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Ohio sports betting

The first Ohio sports betting report is filed, with bettors placing less than $1 million in bets through the state’s 772 Type-C locations in January.

That is according to the monthly report from the Ohio Lottery, which oversees Type-C betting on kiosks and counters at Lottery-licensed locations throughout the state.

A report on the mobile and in-person Ohio sportsbooks for January will come from the Ohio Casino Control Commission toward the end of the month.

Ohio sports betting kiosk results for January

The Ohio Lottery said the Type-C betting locations live in January took $850,336 in handle for the month. Not all were operating as they hoped, though.

Because of a delayed rollout of Intralot kiosks, not all of those locations had their machines. There were just 275 kiosks live by the end of the month, according to an Ohio Lottery spokesperson. That means a majority of the locations could only offer betting at the counter.

OperatorNumber of locationsHandleRevenueHoldLottery Share
BetIGG49$97,657$19,85620.3%$1,986
Sports Bet Ohio (Intralot)699$559,631$74,54213.3%$24,226
UBET Ohio24$193,048$21,64211.2%$2,164
Total772$850,336$116,04013.6%$28,376

Kiosk betting options limited

The vast majority of sports betting revenue and handle was expected to come from those mobile Ohio sportsbooks. Kiosks also do not offer a full slate of betting options, only:

Bettors are limited to $700 in weekly bets at those kiosks.

Mobile numbers should be higher

This report on Type-C betting should represent a tiny fraction of what mobile sports betting does in the first month.

Ohio bettors had plenty of reasons to bet in January between the Cincinnati Bengals‘ AFC Championship run and the free promotional bets handed out by most operators. There is also the additional lift from northeastern Kentucky, as those bettors will likely travel to Ohio now instead of Indiana or West Virginia.

Statistics provided by geolocation firm GeoComply suggest lots of mobile betting activity in Ohio. There were 11.3 million geolocation transactions from nearly 784,000 accounts over the first two days of the market.

GeoComply also reported Ohio saw 8.62 million geolocation transactions the day the Bengals defeated the Buffalo Bills. That compared to 6.22 million transactions in New York.



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