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The New Jersey sports betting market is preparing to add another new online sportsbook to its catalog. TheScore Inc., a Canadian-based digital sports media company, launched its NJ sports betting app in 2019.
This will be different from other online sportsbooks in NJ as theScore will be the first media company to release one.
The company debuted its first mobile app in 2007. It provides sports scores and news through websites and its app. It adds to that a standalone betting app that
TheScore joins the NJ sports betting market with the help of some newly formed partnerships.
Monmouth Park Racetrack has agreed to become theScore’s land-based sports betting partner, while the startup Bet.Works provides the software for its sports gambling platform. Both deals are for multiple years.
TheScore’s betting app is entering a very competitive NJ market. There are already more than a dozen online sportsbooks available in the Garden State.
The company will need to be strategic because there are already many betting enthusiasts who have started up with an existing book. By the time theScore debuted, some sportsbooks have been live in NJ for more than a year.
On a positive note, the NJ betting market is flush with action, with hundreds of millions of dollars wagered every month. If theScore can capture a portion of its daily users, then it could make some noise in the betting world as well.
Here is a closer look at the app:
Welcome offers are a great way for sportsbooks to acquire new customers.
Since theScore will be joining the NJ scene a little late, it may have to offer a little more than some of its competitors have in the past.
|theScore Sportsbook Promo Code NJ:||NA|
|Free Play Bonus:||NA|
|Deposit Bonus:||$100 deposit match|
|Last Verified:||Sept. 30|
The main types of bonus offers include:
A deposit-free bonus is a great way to attract new customers because it gives bettors free money for signing up. By creating an account, the book will credit the customer with the no-deposit bonus even before they make a deposit.
This style of bonus is a reliable way to get gamblers in the door. Bettors can browse around and see what it’s like to place a bet on the sportsbook before committing any real money.
No-deposit bonuses are beneficial for some brands that might not be as recognizable in the betting industry. By getting people to download the app to use the free bonus, many will then actually deposit because they’ve seen how convenient the sportsbook is first hand.
Most online sportsbooks don’t offer a deposit-free bonus, so it could be a smart way for theScore to gain some traction. These bonuses typically range from about $10-$30.
Another form of bonus is the free bet. Books usually offer this bonus in one of two ways.
The first is just a fixed bonus where the sportsbook will match the first bet with a specific dollar amount. For instance, a sportsbook might give a new player $50 in bonus money once they’ve wagered $50 of their money on sports bets.
The other way sportsbooks give this bonus is by calling it a risk-free bet. After depositing, the sportsbook will match the initial wager up to a certain amount. If your bet happens to lose, the sportsbook provides exactly what the player lost in the form of a bonus.
Sportsbooks with the better free-bet bonuses typically offer one in the range of $500.
The other most popular bonus is a full deposit match on the initial deposit. With this bonus, bettors are given an incentive to deposit as much money as the sportsbook will match.
This means that if a sportsbook is offering a 100% deposit match up to $500, gamblers could be more inclined to deposit $500 of their money so that they can take full advantage of the offer.
These welcome offers are ranging from about $250-$500 in the NJ market.
Although some online sportsbooks sometimes offer more than one of these bonuses, gamblers should not expect theScore to have all three. The best a new customer can usually do is to receive a deposit-free bonus and one of the other two options.
Determining exactly what theScore Sportsbook’s mobile app will look like is tricky right now.
Often, we’re able to use examples of specific software providers’ products on the market. However, Bet.Works does not have a mobile betting platform to date, which leaves bettors in the dark regarding theScore.
What we do know is that theScore and Bet.Works will be working to provide a simple and easy-to-use mobile app. Even though bettors want a lot of choices and options from their sportsbook, clutter is not one of them.
Having a basic platform that’s neatly organized is key to creating a quality mobile app. Users want something that’s straightforward and easy to navigate. The top sportsbooks in NJ all follow this method.
The current theScore app, used for sports news and scores, may provide some insight as to how the sportsbook will run. At the same time, though, it’s not created by Bet.Works, so there will be different technology behind theScore Sportsbook NJ.
Two takeaways that should translate over are its app’s organization and convenience. TheScore’s app has categories separated with different tabs at the bottom to feature the various sections of the app clearly.
Also, the homepage allows customers to customize which teams and news they view first. Although it’s unlikely that they will be able to customize the sportsbook, this could be an example of how theScore will deliver the time-sensitive and most important betting information.
The mobile app is planned to be available for both iOS and Android customers. Apple users can find it in the App Store, while those with an Android device will most likely have to download the app directly from theScore’s website.
Having a lot of choices is essential for today’s online sports bettor. If one sportsbook doesn’t have a line for something, another one likely will.
That’s why having a wide selection of betting markets is crucial to the early success of theScore. Here are the sports markets that are available:
The majority of these sports are available at nearly every sportsbook in NJ. In order to be successful in a market with more than 10 other mobile options, theScore will need to offer them.
Most of the markets listed have multiple leagues. The most popular in the Garden State include:
Along with having a wide range of sports, theScore will have to provide a lot of betting options to compete with the likes of FanDuel and DraftKings.
Another way to separate a sportsbook from the competition is through its offerings for live betting.
Those like FanDuel and DraftKings have extensive listings for live games, while other sportsbooks only have a couple of lines for each. This is another area where theScore will need to come out swinging.
Live betting has become one of the most popular parts of online sports betting. Instead of having to bet prior to a game starting, bettors can bet during any part of a game.
Besides not being locked out of a game because they missed the start, players can take a different approach to betting. With live wagering, many choose to wait on committing any money until they’re able to see how the game is going.
Of course, odds will change as the action on the field unfolds, but a lot of bettors these days rather wait and see how the opening minutes develop.
What’s also great about live betting is the variety of bets that might be available that weren’t listed prior to the game. As mentioned, the best sportsbooks on the market have a huge selection of live betting options for every sport.
Odds will vary from normal spread and totals to a long list of alternates, as well as player and team props.
Online sportsbooks usually provide multiple ways for customers to deposit and withdraw funds with their account. TheScore could have the following methods available for customers:
The online sportsbook may also feature these methods, too:
TheScore Sportsbook should offer a couple of ways to contact customer support. Bettors should expect to have access to the following:
There will most likely be a FAQ section to cover a lot of common issues as well.
TheScore is a media company that specializes in sports news and scores. Based out of Toronto, Canada, the company has more than 200 employees and is publicly traded on the TSX Venture Exchange. TheScore’s app initially went live in 2007.
Soon, theScore will be among the 12 online sportsbooks available to bettors in NJ. It’s planning to launch a mobile betting platform in the upcoming months.
In order to make the jump from media outlet to sportsbook, theScore had to create some new partnerships. It’s made a five-year deal with the Monmouth Park Racetrack located in Oceanport, NJ, to be its retail-based betting partner.
The five-year agreement can be extended for up to two additional five-year terms. TheScore has the option to extend after the initial portion is completed.
TheScore’s other partnership is with technology provider Bet.Works. The company will build theScore’s sports betting platform and managed services. This deal has been labeled an “exclusive nationwide multiyear agreement.”
TheScore is hoping its regular users carry over to its sportsbook. The company has more than 4 million active users on its sports app right now. It also has an impressive social media impact.
TheScore has more than 1 million followers on Instagram and 3.4 million on Facebook. In addition, it’s gained 50 million sports fans on its social platform and sends out 1.5 billion sports alerts to users every month.
Having a true following as theScore does will be important for its sportsbook’s growth. Time will tell how well this transition goes and if theScore can join the elite sportsbooks in NJ.