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SugarHouse Online Casino is now live with its online sportsbook in New Jersey. The book operates — as of Aug. 23 — via SugarHouse’s continued licensing agreement with Golden Nugget Atlantic City.
The launch occurred before GN can get an online sportsbook off the ground. Golden Nugget did launch a physical book in August.
SugarHouse, a Philadelphia-area casino, will also likely offer online casino games and sports wagering in Pennsylvania in the near future.
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|Last Verified:||April 15, 2019|
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SugarHouse has a partnership with European sportsbook provider Kambi. Kambi also powers the newly launched DraftKings Sportsbook.
The DraftKings offering may provide some clues as to what bettors will see when they log into the SugarHouse app and site. However, Kambi could have designed something entirely different for SugarHouse, so these are just educated guesses.
The DraftKings app looks like a DraftKings product, through and through. The familiar black and green color scheme greets players and stays throughout their entire navigation. The typical “crowned-D” DraftKings logo is omnipresent.
So, it stands to reason that a SugarHouse app will feature its simple light gray backgrounds. Players will also find the familiar dark blue and white “SH” logo throughout.
One of Kambi’s innovations for the DraftKings app is the betting carousel. Players are not forced to navigate through the site to find betting options they want.
Instead, the app uses historical data, betting patterns, and specified preferences to create a custom wheel with suggested bets for each player. Obviously, players can still find betting options manually, but the interface likely makes the process more efficient and intuitive.
It is unknown whether the betting carousel will appear on the SugarHouse app. However, it’s a good bet that Kambi’s design will offer similar improvements to the customer experience.
The nice part about online utilities is that they are not usually troubled by increased complexity and variety. The DraftKings app is flexible about both the types and the amounts of bets that it will accept.
So, almost any type of bet is available on the DraftKings app. There is no reason to assume that the SugarHouse app will be any different.
SugarHouse is a member of the Rush Street Interactive family of casinos and holdings. Rush Street Interactive also owns SugarHouse Casino in Philadelphia, Rivers Casino in Pittsburgh, Rivers Casino in Schenectady, New York, and Rivers Casino in Des Plaines, Illinois.
The company already operates an online casino in the Garden State. SugarHouse claimed the third and final available skin from Golden Nugget’s New Jersey license.
You will be able to make most of the wagers that you would find in any other casino, sportsbook or online application. Some of the most popular and common wager types are:
One of the most revolutionary aspects of the DraftKings Sportsbook is the ability for players to cash out their tickets at any time. The feature, known as the live-ticket system, will allow players to choose a special “Collect” button to receive a portion of their potential winnings.
In effect, this system will negate the chances of disaster at the last second. Cashing out will likely earn you both derision and envy, since other players will wish they pocketed the cash when had the chance.
It is unknown whether the SugarHouse app will feature a similar function. However, the shared providers for the software developer places the possibility in play.
The only bets that you will certainly be unable to make are the ones that are prohibited by New Jersey state law. There are a few categories of wagers that are off-limits for all types of sportsbook in the state. They are:
You must be 21 to place a bet in a New Jersey sportsbook.
Probably. SugarHouse already has an existing VIP program for its online casino function. It stands to reason that the sportsbook will offer the same system for sports betting. Loyalty points from one to the other will likely transfer without issue.
SugarHouse offers a wide array of deposit options for its online casino customers. The same list of options will almost certainly be available to sportsbook patrons. They are:
*These methods are also methods for withdrawals. SugarHouse can also send withdrawals as a check by mail.
You will be able to reach SugarHouse support via email at all hours of the day. You can also live chat with a representative from 10 a.m. to 4 a.m. EST.
You can call (855) 752-9101 for phone help, though hours may be limited through this method. If you are more of a do-it-yourselfer, there will also be an extensive FAQ to help you solve problems you may encounter.
SugarHouse Sportsbook summary
SugarHouse Sportsbook is one of the earliest online sports betting apps and sites in the New Jersey market. It has sports betting functionality built right into its existing online casino, which is great if you want to do more than just place sports wagers.
The ease of using the app to find and place bets is not as good as some of its New Jersey competitors, but it's still a fairly easy experience. A full suite of cashiering options is good for getting your money online and off.