Disclaimer: Fanatics Sportsbook is not yet live in the United States. This review is speculative and will be updated once Fanatics launches in the US.
Sportswear and merchandise company Fanatics has taken the first steps toward launching a legal sportsbook in the United States. Although the actual launch date remains unclear, Fanatics has filed for a trademark under the name “BETFANATICS.”
This means that Fanatics could soon be entering the burgeoning online sports betting market in a number of states where the activity is legal. Although the space is crowded, Fanatics is poised to make a splash if its sportsbook launches, possibly as soon as later this year.
Let’s take a deeper look into what Fanatics sports betting could bring to the table, including what might see based on previous successful sportsbook launches.
Fanatics sportsbook new player bonus
Even though Fanatics sports betting remains in concept at this point, we would expect to see some kind of welcome promotion for all of the new players when such a book does launch.
Often, sportsbook promotions take the form of risk-free bets. If you’ve played on other platforms previously, you might already know how these work. You deposit money into your account and place your first wager. If that wager loses, you receive an equivalent refund up to a set maximum ($1,000 max, for example.) Such refunds typically take the form of free bets, meaning you need to wager them a set amount of times to see eventual payout if successful.
Other Fanatics sportsbook promotions
Sportsbooks also tend to offer additional bonuses to bettors who stick around after the welcome bonus. Here are some popular examples:
- Parlay profit boosts: Increase your potential payout on successful parlays.
- Early cash-out options: The option to cash out bets early to either lock in a smaller amount of profit on a bet that appears to be going well or to cut your losses if a bet appears to be going poorly.
- Odds boosts: Get better odds for certain wagers, providing your bet still wins.
- Bracket tournaments: Popular with events such as March Madness, you can enter a bracket tourney for free, with some offering large potential payouts.
- Bonus cash: Get bonus money for placing wagers on a specific game or event.
- Referral bonuses: Have a friend sign up and both of you can receive a bonus.
Fanatics Rewards program
This one is a bit of a wild card. Will Fanatics offer a rewards program for a potential sportsbook? Some sportsbooks, even popular ones, do not offer loyalty programs, so it is certainly no guarantee that Fanatics will.
If it does, chances are that it will follow the structure that other companies have established. Wager frequently, and you will level up within a tiered loyalty system. You might also get the option to redeem points for various perks.
Would Fanatics Sportsbook be legal?
A large company like Fanatics, with annual revenue of almost $5 billion from its merchandising arm alone, is not going to take any legal risks when it comes to a new sportsbook product. When it launches, Fanatics Sportsbook will be legitimate and legal in any state in which it is available. Although not all states are on board with legal online gambling, the list continues to grow.
States where Fanatics Sportsbook could launch
As mentioned, Fanatics is not yet ready for its grand unveiling. When that changes, there are a number of states where it would be able to launch legally.
Fanatics appears poised to launch in New Jersey at some point. It also supports the legalization effort for online wagering in California on the November 2022 ballot.
Fanatics sportsbook eligibility requirements
We don’t yet know for sure what sort of restrictions Fanatics might place on eligible bettors, but as a legal sportsbook, it would need to follow the regulations in any states where it might operate.
In most states, for instance, you would need to be 21 or older to create an account and place a bet. A few states, though, set the minimum age at 18. You will also need to be within the borders of a state where sports betting is legal. You will not need to be a resident of the state necessarily. You just need to be betting from within its confines.
For another example, some states place restrictions on college betting, potentially prohibiting wagers on in-state college teams or prop bets on individual college athletes.
What would be top features of Fanatics sports betting?
Since the sportsbook is not yet live, we cannot detail the exact top features that Fanatics might offer. We can, however, talk about what features would be useful to see:
- Solid, functional software: This is key. Nothing drives players away faster than slow, buggy software. Fanatics would be well-served to make sure its user interface is smooth and accessible.
- Lots of promotions: Frequent high-value promotions are a common feature of top-ranked sportsbooks.
- Diverse banking options: A diverse slate of banking options, including PayPal, makes it easier on online bettors.
How to sign up for an account at Fanatics Sportsbook
Most likely you will have to register for a new player account through a potential Fanatics Sportsbook website or by downloading the official sportsbook app. You will need to provide the standard personal identifying information like your name, address, and Social Security number for Fanatics to verify that you are of legal gambling age.
You will also be selecting a username and password to protect your account. The process will be quick, and you should be able to start placing your first wager within minutes of visiting the Fanatics website.
How you would be able to bet at Fanatics
Most likely Fanatics sports betting will break its wagers down by sport. This means that if you strictly bet on NFL parlays or NBA moneylines, you’ll be able to find and place your bets quickly.
There will be a centralized betting slip within the software so you can track the bets that you are considering before putting your money down. Look over your slip carefully before clicking that “place bet” button.
As far as what types of bets you are likely to see on Fanatics, you will almost certainly have access to the full array of betting options. Here are just a few of the types of bets you would likely encounter:
- Moneyline bets: A standard sports bet. Which team will win?
- Spread bets: Bets that incorporate the margin of victory.
- Parlays: Bet on multiple outcomes to multiply your potential winnings, with lower odds of winning.
- Over/under bets: Wager whether the score will be more or less than a given total.
- Prop bets: Wager on smaller aspects within a game, such as individual player performances.
- Futures bets: Long-term bets that do not pay out until the end of the season or postseason.
- Live bets: Bet after the game has started, with odds and lines that update frequently.
What sports could you bet on at Fanatics?
Since the platform is not yet live, we can’t say for sure about all the sports. Because Fanatics has such a long history within the sports community, however, any sportsbook it launches will likely have a large menu. This will obviously feature the big pro sports leagues (NBA, MLB, NFL, NHL).
What remains to be seen, however, is if the book will have other sports like cycling, darts, rugby, and NASCAR. Chances are good that Fanatics will have a variety of more niche sports to bet on, but we’ll have to wait to see.
Fanatics Sportsbook banking options
As we mentioned, a diverse selection of banking methods would be key. This applies to both deposits and withdrawals. In-person transactions could get tricky, depending on whether Fanatics ends up with brick-and-mortar partner casinos to process financial transactions. Here are the top options at other legal online sportsbooks:
- ACH bank transfer
- Check by mail
- Cash at the cage of a partner casino
You should also plan on a standard waiting period for withdrawals to process in order for Fanatics to verify and confirm the transaction.
How to get help at Fanatics online sportsbook
Since it is already a successful merchandise company, we would expect Fanatics to draw on some of its already-established customer support systems.
First and foremost, it would need to develop a strong FAQ/help section for bettors to get assistance before even contacting an agent. Second, a live chat option would be ideal for customers looking to resolve an issue quickly.
As final resorts, email and phone are common options for customer support issues at online sportsbooks.
Fanatics Sportsbook FAQ
In which states would Fanatics Sportsbook be available?
A potential Fanatics Sportsbook will almost certainly have a staggered rollout, with the official launch likely happening in just one or two states to begin with.
How old would you have to be to wager at Fanatics?
It would depend on the state. Most states require a minimum age of 21 to bet on sports, but it’s 18 in a few places.
Would Fanatics allow bettors to cash out early?
Fanatics will most likely give bettors the option to cash out early.
Who owns Fanatics Sportsbook?
The parent company would be Fanatics Inc., based out of Jacksonville, Florida.
Will a Fanatics Sportsbook be safe?
Yes. Fanatics is a multibillion-dollar corporation with a lot to lose if there are any allegations of impropriety or unsafe transactions.
The Fanatics story
Fanatics originally launched as Football Fanatics in 1995, a small retail storefront in Jacksonville that sold sports gear. Then, current CEO Michael Rubin acquired the company in 2011. It then became Fanatics Inc. and started to take the shape of the merchandising giant it currently is.
In 2022, Fanatics filed a trademark under the name “BETFANATICS,” which signaled its preparation to launch an online sportsbook. Although it is still a while away from announcing the official product, we could know a lot more by the end of 2022.