When it comes to online sportsbooks there are perhaps none more instantly recognizable than bet365. Now the UK-based operator has brought its platform to the US, with launches so far in the Colorado and NJ sports betting markets.
Since being founded in 2001, the UK-based gambling company has grown significantly and it ranks today as one of the UK’s largest privately-owned companies.
The bet365 app launched through partner Hard Rock Atlantic City’s license in August 2019.
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bet365 – Our opinion of what works
1. Widespread sports coverage
Whereas most sportsbooks offer bets on mainstream sports exclusively, bet365 ups the ante by providing hands down the most comprehensive coverage of lesser-known sporting events.
Everything from Gaelic sports to esports and darts (yes, darts) is not only covered but done so extensively, with individual matches and events sometimes offering a range of wagers that numbers in the dozens.
More often than not bet365 provides betting coverage for multiple markets within each sport. Nowhere is this more prevalent than it is for soccer, where it’s not uncommon to find more than 100 markets covered.
If there’s one drawback to this level of comprehensiveness, it’s that recreational players may find themselves overwhelmed, but the betting filters are useful enough that it shouldn’t take too long for less knowledgeable players to become acclimated to the platform.
2. In-play wagering
By now, in-play wagering is a staple of just about any major book, but bet365 has sweetened the pot by adding a slew of features to its live betting experience.
The live betting console offers two main views. The first, Overview, allows punters to view the most common bets categorized by match, whereas Event View is a more detailed view that displays all in-play wagers for a live event, grouped by bet type. It’s not uncommon to find more than 50 in-play bets for high-profile soccer matches, and even basketball and volleyball matches are known to have upwards of 20 in-play bets.
A third view, Multi View, allows players to customize the in-play experience, while Schedule lists all upcoming in-play matches for the upcoming week.
bet365’s in-play service processes a monumental amount of data with relative ease, with updates hitting the platform almost instantaneously. Live streaming of in-play events is also available, however, the platform has yet to implement functionality that allows players to view full screen streams.
The bet365 sports platform was designed with a global reach in mind. At present, it is available in 18 different languages including most common European and Asian languages. Odds can be displayed as fractional, decimal or American.
Catering to its eastern markets seems to be a priority for the site, as it offers great odds at Asian handicaps. Not to mention, high rollers appear more than welcome, even if they’re placing wagers on less than prominent events.
Getting money on to bet365 is a relatively painless process, regardless of where you’re from, as the site processes payments from over 25 different currencies, and generally offers at least a half-dozen payment options per currencies – sometimes many more.
4. Bet365 Edit Bet
Bet365 has launched a new betting feature for 2017 called Edit Bet. It allows users to remove, swap or add selections to unsettled straight accumulator bets. You can do this before a match or In-Play. You can also swap or add selections to unsettled single bets.
bet365 Mobile – Our review
bet365’s appropriately titled mobile sports application On the Move is available for iOS, Android and Windows devices. It is free to install and comes in most of the languages available on the main site.
For the mobile users that can access the app, they will find that it stacks up quite nicely next to its desktop counterpart, especially in the areas of functionality and available betting options. Listed below are a few comparison points.
- The vast majority of events and markets available on the main site are also found at On the Move, including a vast array of in-play markets.
- Most sports, including soccer, tennis, basketball and squash can be watched in real-time from a mobile device, in so long as the user has a funded bet365 account or has placed a qualifying bet within the past 24 hours.
- Horse racing too, can be viewed live, pending a small wager was placed.
- Aesthetically, the app lacks appeal, but this small drawback is more than made up for by the incredibly organized and easy to navigate interface.
- Lastly, the app has a fully integrated account manager that allows you to register for the site and make deposit/withdrawal requests (among other functions) from your handheld device.