Josh Linforth is Business Development Director - Digital Marketing at Betgenius, a division of Genius Sports Group. He has 10 years' experience in the ad tech world, specializing in helping brands build meaningful relationships with their customers through data-driven, contextualized campaigns. Josh began his career at Adobe, and, having originally joined Betgenius in 2013, re-joined the business in 2017 to head up its global Digital Marketing sales team globally. More recently he helped drive the Group's Genius Sports Media division's services to help sports rights holders better engage their fans through highly targeted digital campaigns.