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Another new contender will enter the competitive NJ sports betting marketplace in the coming days.
After receiving regulatory approval, theScore will launch its NJ sports betting app with “a select group of sports bettors.” That information comes from a press release sent Friday by the Canada-based tech company.
Monmouth Park Racetrack provides the license under which theScore will operate in New Jersey sports betting. Fellow newcomer Bet.Works will partner with the operator to back the technology in theScore sports betting app.
Required by the New Jersey Division of Gaming Enforcement (DGE), the limited soft launch will proceed for a few days. As long as no major problems arise, theScore will release its app to the public thereafter.
Primarily recognized as a media and tech company, theScore became one of the first in its space to foray into sports betting. The company announced its plans late last year:
In the news release, theScore CEO and Founder John Levy hinted at what he sees as his market edge:
“This is a huge milestone and a result of the tireless hard work that has gone into getting our sportsbook ready for launch. We can’t wait to debut a best-in-class sports betting offering in New Jersey, delivering a truly unique and holistic sports media and wagering experience for fans.”
Holistic appears as a key terminology. The company enjoys wide market recognition as a news source for sports scores and information. Adding the NJ sports betting option into its existing platform could provide a one-stop-shop for bettors.
Last December, theScore touted just how broad its market penetration could become:
Although a pre-football launch is advantageous, it’s a challenging time for theScore to enter the NJ sports betting market. New Jersey continues its rapid ascent among US states with legal sports betting, posting more than $251 million in handle and $18 million in revenue in July.