Another partnership in parallel to expanded sports betting
Legal Sports Report

24-Hour Sports Betting Network Coming From SportsGrid, Sportradar

Sportradar SportsGrid

Ready or not, here comes the nation’s first free 24-hour sports betting network.

On Thursday, Sportradar and SportsGrid announced an ambitious new programming partnership in the overlap between sports and gambling. The joint venture will include around-the-clock sports betting content broadcast via a proprietary platform.

From the press release:

The partnership marries Sportradar’s ad tech, OTT technology and data with SportsGrid’s engaging original programming providing fans with accurate coverage and analysis of stats and odds across professional sports.

Like many companies rooted in daily fantasy sports, those associated with sports data and content are all aboard the legal sports betting bandwagon in 2019.

Sportradar + SportsGrid

Sportradar is one of the worldwide giants of the sports betting industry. Its primary business involves collecting and distributing official data for leagues — including all of the big four in the US.

That information has never been as valuable as it is today, and bookmakers aren’t the only ones who want it.

SportsGrid is a fantasy-focused media outlet founded in 2017, and the library of DFS content the company has created dovetails perfectly with sports betting. Its digital portfolio includes DailyRoto, RotoExperts, and the FNTSY Sports Network, all of which have been tinged by non-fantasy gambling.

President Louis Maione called the Sportradar deal “game changing” for his company.

“This partnership showcases our combined vision of delivering the true convergence of content, data, and gaming to the millions of sports fans craving this informative and entertaining programming. Joining forces with Sportradar instantly affords SportsGrid with the ability to provide unquestionable best of breed sports wagering programming.”

Want to know more about SportsGrid and their plans for sports betting content? Tune into to the LSR Podcast on Friday to catch an interview with Maione.

Sports betting content in demand

As with sports betting itself, broadcast content tied to the emerging industry has enjoyed many firsts in recent memory.

Early in 2017, for example, Brent Musburger debuted his subscription-based Vegas Stats & Information Network (VSiN) with one clear focus. The press release announcing the launch referred to VSiN as the first “multi-channel network dedicated to sports gambling information.”

Larger media companies are now delivering streaming shows to their audiences, too, including I’ll Take That Bet on ESPN+ and CBS SportsLine Edge.

Breaking into the mainstream

More recently, standalone sports betting programs have begun to appear on major television networks. Both Fox Sports and ESPN have allocated daily time slots to gambling with Lock It In and The Daily Wager, respectively.

SportsGrid has turned its sails into the breeze, too.

It has, in recent months, brought sports betting programming to top-40 radio with Elvis Duran and helped FanDuel power a brand new content delivery platform. Now, in partnership with Sportradar, it hopes to solidify its reputation as one of the leaders in the space.

If you’re wondering where this is all headed, check out this LSR story from less than four year ago.

Eric Ramsey
- Eric is a reporter and writer covering regulated US gambling, sports betting, and DFS. He comes from a poker background, formerly on staff at PokerNews and the World Poker Tour.
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