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SuperBookUSA is on the verge of closing its initial deal to take its well-known brand beyond Las Vegas. That news came from SuperBookUSA and Westgate Vice President of Sports Operations Jay Kornegay during this week’s Indian Gaming Tradeshow & Convention.
Asked about when SuperBookUSA might make its long-anticipated first move, Kornegay said:
“Soon. We are working on it. We’re in deep negotiations with a potential partner. We hope to finalize that within a couple of weeks. SuperBook will be operating in another state.”
Kornegay declined to say where exactly that partner might be located, though it’s possible to take some educated guesses.
We know that eight states currently operate legal sports betting, but some can be eliminated right off the top. Obviously Nevada comes straight off the list.
Rhode Island and Delaware are lottery-run operations with established partners, and New Mexico‘s tribal enterprise also is locked up. Unless Delaware North moves quickly to replace Miomni in West Virginia or a new Mississippi casino jumps into sports betting, those states look unlikely.
Here’s the New Jersey situation:
|The Meadowlands||FanDuel Sportsbook||Open|
|Borgata||IGT/GVC/Stadium Tech||Temporary open|
|Bally's||Scientific Games||Temporary open|
|Hard Rock AC||GIG||Temporary open|
|Monmouth Park||William Hill||Open|
|Ocean Resort Casino||William Hill||Open|
|Resorts AC||SBTech||Temporary open|
|Tropicana||William Hill||Temporary open|
And the Pennsylvania landscape:
|Hollywood||William Hill||November 16, 2018|
|SugarHouse||Kambi||December 13, 2018|
|Rivers||Kambi||December 13, 2018|
|Parx||Kambi||January 10, 2019|
|South Philadelphia Turf Club||Kambi||January 16, 2019|
|Harrah’s Philadelphia||Scientific Games||January 24, 2019|
|Valley Forge||FanDuel||March 12, 2019|
|Valley Forge Race and Sportsbook||Kambi||March 13, 2019|
|Mohegan Sun Pocono||Unibet||TBA|
|Presque Isle Downs||CDI||TBA|
In either state, SuperBookUSA will find a crowded market with operators a few months into running their shops.
Back to the Westgate’s days as the Las Vegas Hilton, the SuperBook ranks among the highest-profile operations in the Silver State.
ESPN takes its odds from SuperBook and Kornegay long ago became a go-to for media seeking a sports betting resource. SuperBook also wants to take its vaunted SuperContest nationwide, bringing one of the industry’s best-known contests to the masses.
SuperBookUSA will operate as a separate company from Westgate. Plans for the SuperBookUSA expansion first emerged last fall, but the company moved deliberately toward partnership.
The company plans to bring more than just a name to its partner. Kornegay touts the decades of experience SuperBook oddsmaker possess, and the company operates a mobile app in Nevada. The product offering includes a long menu of customizable options, including a full white-label solution.
Kornegay said this week that roughly 60 percent of handle at Westgate comes via the mobile platform. Interestingly, he also said only about 5 percent of all wagering at the book takes place in-play.