New Jersey Sportsbooks Take $4.5 Million Loss On First Super Bowl Sunday

Written By Adam Candee on February 4, 2019
NJ sports betting

Super Bowl Sunday did not prove kind to NJ sports betting operators in their first crack at the big game.

Statistics released Monday by the New Jersey Division of Gaming Enforcement show New Jersey sportsbooks absorbed a $4.5 million loss on Super Bowl betting.

NJ sports betting operators paid out $39,469,147 in winning tickets for the Patriots victory over the Rams in the 2019 Super Bowl. Bettors put up a total of $34,894,900 on the game, leading to a major victory for the public.

Patriots not good for NJ sports betting

The Patriots registered as heavy betting favorites throughout the country, but regional proximity to New England likely took an outsized toll on New Jersey.

New England’s victory cost FanDuel Sportsbook $5 million between its loss and free promo bets offered. FanDuel ended up with 75 percent of overall money on the Patriots after seeing its exposure grow as high as 90 percent earlier in the week.

The story read close to the same for DraftKings Sportsbook. The top mobile operator in NJ sports betting suffered a loss of more than $1 million, according to a company spokesman.

William Hill‘s results show the difference in locations. The company’s Nevada operation registered a small win on the Super Bowl, while its East Coast books took a small loss.

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Adam Candee

Adam Candee is the managing editor of Legal Sports Report. He covers sports business and news from Las Vegas, where he works as a sports radio host for ESPN, BetQL, and VSiN. Adam is a former editor and reporter at the Las Vegas Sun, Arizona Daily Sun, and KLAS-TV. He can be reached at [email protected]

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